Note: You have full access to this benchmark database in your Baymard Pro account.

This is a usability benchmark of the product page experience of 60 major e-commerce sites. You’re currently navigating by page design (Product Page). You can also navigate by case studies.

On this page there's 21 highlights (pro only) outlining what are doing right and wrong. The screenshot was taken April 11, 2017 and depicts's Product Page.

In total, 6 of's pages have been benchmarked across 98 usability guidelines from the Product Page research study. See full case study.

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