Note: You have full access to this benchmark database in your Baymard Pro account.

This is a usability benchmark of the product page experience of 60 major e-commerce sites. You’re currently navigating by page design (Product Page). You can also navigate by site reviews.

On this page there’s 31 highlights (pro only) outlining what H&M are doing right and wrong. The screenshot was taken May 11, 2017 and depicts H&M's Product Page.

In total, 2 H&M page designs have been benchmarked across 98 usability guidelines from the Product Page research study. See full H&M case study.