On this page there’s 14 highlights (premium only) outlining what H&M are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 120 ‘Product Page: Product Page’ design examples.)

The screenshot was taken May 11, 2017 and depicts H&M’s Product Page. In total, we’ve reviewed 20 of H&M’s design elements. To see them all, visit the full H&M UX case study.