Berlin Packaging UX Case Study
This is a case study of Berlin Packaging’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 271 design elements. 250 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Berlin Packaging’s overall e-commerce UX performance is broken. Berlin Packaging’s UX performance in particular suffers from usability issues caused by broken Homepage & Category, Cart & Checkout, and Accounts & Self Service.
First benchmarked in January 2021.
Overall UX Performance
271 Guidelines · Performance:
Homepage & Category
24 Guidelines · Performance:
On-Site Search
16 Guidelines · Performance:
Product Lists & Filtering
36 Guidelines · Performance:
Product Page
25 Guidelines · Performance:
Cart & Checkout
34 Guidelines · Performance:
Accounts & Self Service
19 Guidelines · Performance:
Mobile-Commerce
117 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
Berlin Packaging’s Desktop Web E-Commerce Design
26 pages of Berlin Packaging’s e-commerce site, marked up with 122 best practice examples:
Berlin Packaging’s Mobile Web E-Commerce Design
17 pages of Berlin Packaging’s e-commerce site, marked up with 90 best practice examples:
Explore Other Research Content
Every week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:
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Format the “Expiration Date” Fields Exactly the Same as the Physical Credit Card (72% Don’t)
PDP UX: Core Product Content Is Overlooked in ‘Horizontal Tabs’ Layouts (Yet 28% of Sites Have This Layout)
Form Field Usability: Avoid Extensive Multicolumn Layouts (16% Make This Form Usability Mistake)
Form Usability: Getting ‘Address Line 2’ Right
See all 406 articles in the full public archive.