Berlin Packaging’s E-Commerce UX

This is a case study of Berlin Packaging’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 271 design elements. 176 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

Berlin Packaging’s overall e-commerce UX performance is broken. Berlin Packaging’s UX performance in particular suffers from usability issues caused by broken Homepage & Category, Cart & Checkout, and Product Page.

Performance: -7.7broken

URL: berlinpackaging.com

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Poor

Mediocre

Decent

Good

Perfect

Overall UX Performance

271 Guidelines · Performance:

Homepage & Category

24 Guidelines · Performance:

On-Site Search

16 Guidelines · Performance:

Product Lists & Filtering

36 Guidelines · Performance:

Product Page

25 Guidelines · Performance:

Cart & Checkout

34 Guidelines · Performance:

Accounts & Self Service

19 Guidelines · Performance:

Mobile-Commerce

117 Guidelines · Performance:

81 Major E-Commerce Sites

CompareWhat’s This?

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.