This is a case study of Berlin Packaging’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 271 design elements. 196 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Berlin Packaging’s overall e-commerce UX performance is broken. Berlin Packaging’s UX performance in particular suffers from usability issues caused by broken Homepage & Category, Cart & Checkout, and Accounts & Self Service.
Overall UX Performance
271 Guidelines · Performance:
Homepage & Category
24 Guidelines · Performance:
16 Guidelines · Performance:
Product Lists & Filtering
36 Guidelines · Performance:
25 Guidelines · Performance:
Cart & Checkout
34 Guidelines · Performance:
Accounts & Self Service
19 Guidelines · Performance:
117 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
26 pages of Berlin Packaging’s e-commerce site, marked up with 122 best practice examples:
17 pages of Berlin Packaging’s e-commerce site, marked up with 90 best practice examples:
Every 2nd week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:
See all 350 articles in the full public archive.