Benchmark Overview

Jimmy Choo’s E-Commerce UX

This is a case study of Jimmy Choo’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 485 design elements. 92 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

Jimmy Choo’s overall e-commerce UX performance is decent. Notably, their UX is hampered by broken Customer Accounts and poor Cart & Checkout, although this is allieviated somewhat by perfect Product Page.

First benchmarked in January 2021, and reviewed 6 times since then, most recently May 2021.

UX Performance: 46.3

URL: jimmychoo.com


Get Premium Research Access

Poor
Mediocre
Decent
Good
Perfect

Overall UX Performance

485 Guidelines · Performance:

Homepage & Category

77 Guidelines · Performance:

Homepage

8 Guidelines · Performance:

Category Taxonomy

11 Guidelines · Performance:

Main Navigation

12 Guidelines · Performance:

Intermediary Category Pages

6 Guidelines · Performance:

Site-Wide Layout

7 Guidelines · Performance:

Store Locator

18 Guidelines · Performance:

Collection Page

15 Guidelines · Performance:

On-Site Search

23 Guidelines · Performance:

Search Query Types

5 Guidelines · Performance:

Search Form & Logic

10 Guidelines · Performance:

Search Autocomplete

8 Guidelines · Performance:

Product Lists

46 Guidelines · Performance:

Product List Layout & Products Loading

11 Guidelines · Performance:

List Items: Product Info & Thumbnails

11 Guidelines · Performance:

List Items: Interface & Hit Areas

7 Guidelines · Performance:

Filtering & Sorting

17 Guidelines · Performance:

Product Page

62 Guidelines · Performance:

Product Page Layout & Cross-Sells

12 Guidelines · Performance:

Product Images & Videos

11 Guidelines · Performance:

Image Gallery UI

11 Guidelines · Performance:

The 'Buy' Section, Shipping & Returns

12 Guidelines · Performance:

Product Variations

7 Guidelines · Performance:

Product Descriptions

9 Guidelines · Performance:

Customer Accounts

11 Guidelines · Performance:

Cart & Checkout

123 Guidelines · Performance:

Shopping Cart & “Added to Cart” Behavior

10 Guidelines · Performance:

Account Selection & Creation

9 Guidelines · Performance:

Customer & Address Information

12 Guidelines · Performance:

Gifting Flow & Features

5 Guidelines · Performance:

Shipping & Store Pickup

8 Guidelines · Performance:

Payment Flow & Methods (Incl. Third-Party)

8 Guidelines · Performance:

Credit Card Form

10 Guidelines · Performance:

Order Review

5 Guidelines · Performance:

Order Confirmation & E-Mail

4 Guidelines · Performance:

Form & Page Design

10 Guidelines · Performance:

User Interactions & Distractions

9 Guidelines · Performance:

Validation Errors & Data Persistence

10 Guidelines · Performance:

Field Labels & Microcopy

7 Guidelines · Performance:

Field Design & Features

8 Guidelines · Performance:

Default Values & Autocompletion

8 Guidelines · Performance:

Mobile E-Commerce

143 Guidelines · Performance:

Mobile Homepage

8 Guidelines · Performance:

Mobile Main Navigation & Categories

19 Guidelines · Performance:

Mobile On-Site Search

21 Guidelines · Performance:

Mobile Search Autocomplete

7 Guidelines · Performance:

Mobile Search Query Types

5 Guidelines · Performance:

Mobile Search Design & Logic

9 Guidelines · Performance:

Mobile Product List

35 Guidelines · Performance:

Mobile Product List Layout & Features

15 Guidelines · Performance:

Mobile Filtering

9 Guidelines · Performance:

Mobile List Item Content

11 Guidelines · Performance:

Mobile Product Pages

45 Guidelines · Performance:

Mobile Product Page Layout

16 Guidelines · Performance:

Mobile Product Images & Videos

16 Guidelines · Performance:

Mobile Product Variations

6 Guidelines · Performance:

Mobile Shipping, Returns & Buying

7 Guidelines · Performance:

Mobile Site-Wide Features & Elements

15 Guidelines · Performance:

71 Major E-Commerce Sites
CompareWhat’s This?

Like Jimmy Choo, all 93 major e-commerce sites have been benchmarked across hundreds of guidelines, meaning the chart you’re seeing above summarizes 30,000+ usability ratings.

See methodology to read up on the evaluation criteria and scoring algorithm.

To read each guideline and review your own sites, you’ll need to get full access.