37 ‘Top 1% UX Performance’ Sites Ranked by User Experience Performance
Below are the companies with a top 1% UX performance within their industry, or within a theme and platform (e.g. Top 1% UX performance in Cart & Checkout, Top 1% UX performance overall on Mobile, etc.). You can explore the case study for each of the Baymard Ecommerce UX Awards 2025 winners below.
This is a sub-set of the full benchmark which includes 325 ecommerce sites.
Case Studies
See all in-depth case studies below, or scroll down to see their individual and collective performance in the interactive scatterplot. You can also view the case study examples organized by type of page.
‘Top 1% UX Performance’ Case Studies
Deep dive into the performance and page designs of the 37 case studies.
Overall UX Performance
1162 Guidelines
Desktop Web
413 Guidelines
Homepage & Category
31 Guidelines
On-Site Search
28 Guidelines
Product Lists & Filtering
68 Guidelines
Product Page
97 Guidelines
Cart & Checkout
117 Guidelines
Customer Accounts
31 Guidelines
Site-Wide Features
14 Guidelines
Order Tracking & Returns
27 Guidelines
Mobile Web
405 Guidelines
Mobile App
344 Guidelines
Browse Benchmarks by Industry or Site Type
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Industry
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