37 ‘Top 1% UX Performance’ Sites Ranked by User Experience Performance
Below are the companies with a top 1% UX performance within their industry, or within a theme and platform (e.g. Top 1% UX performance in Cart & Checkout, Top 1% UX performance overall on Mobile, etc.). You can explore the case study for each of the Baymard Ecommerce UX Awards 2025 winners below.
This is a sub-set of the full benchmark which includes 327 ecommerce sites.
Case Studies
See all in-depth case studies below, or scroll down to see their individual and collective performance in the interactive scatterplot. You can also view the case study examples organized by type of page.
‘Top 1% UX Performance’ Case Studies
Deep dive into the performance and page designs of the 37 case studies.
Overall UX Performance
1254 Guidelines
Desktop Web
442 Guidelines
Homepage, Category Taxonomy & Main Navigation
34 Guidelines
On-Site Search
28 Guidelines
Product Lists & Filtering
70 Guidelines
Product Page
106 Guidelines
Cart & Checkout
110 Guidelines
Accounts & Self-Service
64 Guidelines
Site-Wide Design & Interaction
19 Guidelines
Loyalty Programs
11 Guidelines
Mobile Web
429 Guidelines
Mobile App
383 Guidelines
Browse Benchmarks by Industry or Site Type
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