At Baymard, we’ve just released a new UX benchmark of 10 “Automotive Parts & Specialty” sites.
This follows from our large-scale user testing and adds to our existing ecommerce UX benchmark.
In this article, we give you a snapshot of the overall UX performance, along with common issues in the Automotive Parts & Specialty industry.
10 Automotive Parts & Specialty UX Case Studies
The 10 sites have been manually assessed across 500+ research-based UX parameters relevant to the Automotive Parts & Specialty industry, resulting in 5,000+ weighted UX performance scores and 4,000+ best practice examples from these sites.
The 10 in-depth Automotive Parts & Specialty UX case studies are:
Automotive Parts & Specialty UX Performance
Each of the 10 automotive parts sites’ 5,000+ UX performance scores are summarized in the interactive scatterplot below — showing you how they perform collectively and individually:
The overall UX performance of the average “Automotive Parts & Specialty” site was “decent”, leaning towards “mediocre”, with 6 sites in the “decent” and 4 in the “mediocre” range.
Thus, no sites delivered a “good” or better overall user experience.
Automotive parts sites consistently delivered strong ecommerce fundamentals, including clear category access, prominent vehicle-based product finders, pricing visibility, and technically stable checkout flows.
However, these strengths were often offset by gaps in comparison support and decision-stage clarity, critical factors in a fitment-dependent, high-risk purchasing environment.
While search and navigation reliably limited results to compatible parts, product lists and detail pages frequently fell short in helping users confidently evaluate differences between alternatives through clear specs, physical context, and comparative cues.
Checkout and account experiences further weakened confidence through missing cost transparency, limited order control, and shallow self-service support.
Overall, the industry successfully enabled users to find compatible products but struggled to fully support confident, project-driven decision-making once compatibility was established.
A publicly available overview of the research and benchmark can be found on our Automotive Parts & Specialty UX research overview page.
Getting access: all 5,000+ UX performance scores, 4,000+ best practice examples, and the UX insights from researching the Automotive Parts & Specialty industry are available immediately and in full within Baymard. (If you already have access through an account, open the Automotive Parts & Specialty UX Benchmark collection.)
If you want to know how your automotive parts desktop site, mobile site, or app performs and compares, then learn more about getting Baymard to conduct a Automotive Parts & Specialty UX audit of your site or app.
