ECS Tuning UX Case Study
This is a case study of ECS Tuning’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 516 design elements. 250 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
ECS Tuning’s overall e-commerce UX performance is poor. This is mainly due to poor Customer Accounts, On-Site Search, and Homepage & Category Navigation performances.
First benchmarked in March 2023.
Overall UX Performance
516 Guidelines · Performance:
Desktop Web
265 Guidelines · Performance:
Homepage & Category Navigation
27 Guidelines · Performance:
On-Site Search
28 Guidelines · Performance:
Product Lists & Filtering
48 Guidelines · Performance:
Product Page
59 Guidelines · Performance:
Cart & Checkout
78 Guidelines · Performance:
Customer Accounts
16 Guidelines · Performance:
Site-Wide Features & Navigation
9 Guidelines · Performance:
Mobile Web
251 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
ECS Tuning’s Desktop Web E-Commerce Design
17 pages of ECS Tuning’s e-commerce site, marked up with 206 best practice examples:
ECS Tuning’s Mobile Web E-Commerce Design
14 pages of ECS Tuning’s e-commerce site, marked up with 203 best practice examples:
Explore Other Research Content
Every week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:
Drop-Down Usability: When You Should (and Shouldn’t) Use Them
Format the “Expiration Date” Fields Exactly the Same as the Physical Credit Card (72% Don’t)
PDP UX: Core Product Content Is Overlooked in ‘Horizontal Tabs’ Layouts (Yet 28% of Sites Have This Layout)
Form Field Usability: Avoid Extensive Multicolumn Layouts (16% Make This Form Usability Mistake)
Form Usability: Getting ‘Address Line 2’ Right
See all 402 articles in the full public archive.