This is a case study of TireRack.com’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 516 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
TireRack.com’s overall e-commerce UX performance is mediocre. TireRack.com’s UX performance in particular suffers from usability issues caused by broken Site-Wide Features & Navigation, broken On-Site Search, and poor Product Page.
Overall UX Performance
516 Guidelines · Performance:
265 Guidelines · Performance:
Homepage & Category Navigation
27 Guidelines · Performance:
28 Guidelines · Performance:
Product Lists & Filtering
48 Guidelines · Performance:
59 Guidelines · Performance:
Cart & Checkout
78 Guidelines · Performance:
16 Guidelines · Performance:
Site-Wide Features & Navigation
9 Guidelines · Performance:
251 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
16 pages of TireRack.com’s e-commerce site, marked up with 230 best practice examples:
14 pages of TireRack.com’s e-commerce site, marked up with 199 best practice examples:
Explore similar case studies of Automotive Parts & Specialty sites:
Every 2nd week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:
See all 368 articles in the full public archive.