This is a case study of Demon Tweeks’ e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 516 design elements. 250 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Demon Tweeks’ overall e-commerce UX performance is poor. Their UX is especially thwarted by usability issues related to broken Product Lists & Filtering, poor Product Page, and poor Customer Accounts performances. That said, their site performs great within Site-Wide Features & Navigation.
First benchmarked in March 2023.
Overall UX Performance
516 Guidelines · Performance:
Desktop Web
265 Guidelines · Performance:
Homepage & Category Navigation
27 Guidelines · Performance:
On-Site Search
28 Guidelines · Performance:
Product Lists & Filtering
48 Guidelines · Performance:
Product Page
59 Guidelines · Performance:
Cart & Checkout
78 Guidelines · Performance:
Customer Accounts
16 Guidelines · Performance:
Site-Wide Features & Navigation
9 Guidelines · Performance:
Mobile Web
251 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
14 pages of Demon Tweeks’ e-commerce site, marked up with 234 best practice examples:
11 pages of Demon Tweeks’ e-commerce site, marked up with 205 best practice examples:
Every week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:
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PDP UX: Core Product Content Is Overlooked in ‘Horizontal Tabs’ Layouts (Yet 28% of Sites Have This Layout)
Form Field Usability: Avoid Extensive Multicolumn Layouts (16% Make This Form Usability Mistake)
Form Usability: Getting ‘Address Line 2’ Right
See all 402 articles in the full public archive.