Vitamins & Supplements Sites: New UX Benchmark with 3,500+ Performance Scores and 2,500+ Best Practice Examples

At Baymard we’ve just released a new UX benchmark of Vitamins & Supplements sites.

This follows from our large-scale user testing research on Vitamins & Supplements sites, and adds to our existing e-commerce UX benchmark.

7 Vitamins & Supplements UX Case Studies

The 7 sites have been manually assessed across 500+ research-based UX parameters relevant to Vitamins & Supplements sites, resulting in 3,500+ weighted UX performance scores and 2,500+ best practice examples from Vitamins & Supplements sites.

You can explore the 7 in-depth Vitamins & Supplements UX case studies using the below links:

Vitamins & Supplements UX Performance

The 7 Vitamins & Supplements sites’ 3,500+ UX performance scores are summarized in the interactive scatterplot below — showing you how they perform collectively and individually:


A publicly available overview of the research and benchmark can be found on our Vitamins & Supplements research overview page.

Getting access: all 3,500+ UX performance scores, 2,500+ best practice examples, and the UX insights from researching the Vitamins & Supplements industry are available immediately and in full within Baymard Premium. (If you already have an account open the Vitamins & Supplements study.)

If you want to know how your Vitamins & Supplements desktop site, mobile site, or app performs and compares, then learn more about getting Baymard to conduct a Vitamins & Supplements UX Audit of your site or app.

Authored by Anders Nielsen on March 19, 2024

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