This is a case study of Vitamin World’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 566 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Vitamin World’s overall e-commerce UX performance is mediocre. Their UX is in large part dimished by poor On-Site Search and mediocre Cart & Checkout.
First benchmarked in July 8, 2021, and reviewed 3 times since then, most recently December 23, 2022.
Overall UX Performance
866 Guidelines · Performance:
Desktop Web
482 Guidelines · Performance:
Homepage & Category
54 Guidelines · Performance:
On-Site Search
47 Guidelines · Performance:
Product Lists & Filtering
90 Guidelines · Performance:
Product Page
96 Guidelines · Performance:
Cart & Checkout
130 Guidelines · Performance:
Customer Accounts
38 Guidelines · Performance:
Order Tracking & Returns
27 Guidelines · Performance:
Mobile Web
384 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
26 pages of Vitamin World’s e-commerce site, marked up with 282 best practice examples:
16 pages of Vitamin World’s e-commerce site, marked up with 136 best practice examples:
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