This is a case study of Swanson Vitamins’ e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 504 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Swanson Vitamins’ overall e-commerce UX performance is mediocre. Their main culprits are mediocre Desktop Web performance.
First benchmarked in February 2024.
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
25 pages of Swanson Vitamins’ e-commerce site, marked up with 207 best practice examples:
24 pages of Swanson Vitamins’ e-commerce site, marked up with 208 best practice examples:
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