This is a case study of iHerb’s ecommerce user experience (UX) performance. It’s based on an exhaustive performance review of 505 design elements. 333 other sites have also been benchmarked for a complete picture of the ecommerce UX landscape.
iHerb’s overall ecommerce UX performance is xxxx xx xxxxxxxxx xxxxxx xx xxxx xx xxxx xx-xxxx xxxxxx xx xxxxxxxxxx, xxx xxxxxxxxx xx xxxxxxxxx xxxxxx xx xxxxxxx xx xxxxxxx xxxxxxxx & xxxxxxxxx xxxxxxxxxxx Upgrade to access iHerb’s case study.
First benchmarked in February 2024 and reviewed once in November 2025.
iHerb’s UX Performance upgrade

Benchmark Chart
This UX performance chart is part of Baymard's premium UX research. Create a free account to preview selected research, or compare plans to unlock full access for your team.
Included with access
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
Industry Comparison
Compared with the broader Vitamins & Supplements industry, iHerb delivers a stronger baseline for product finding and core e-commerce mechanics, but it still reflects many of the category…
24 pages of iHerb’s ecommerce site, marked up with 197 best practice examples:
27 pages of iHerb’s ecommerce site, marked up with 212 best practice examples:
Every week, we publish a new article on how to build “state of the art” ecommerce experiences — here’s 5 popular ones:

Drop-Down Usability: When You Should (and Shouldn’t) Use Them

Format the “Expiration Date” Fields Exactly the Same as the Physical Credit Card (72% Don’t)

Avoid Using “Horizontal Tabs” for the Main Product Page Sections (29% Don’t)

Form Field Usability: Avoid Extensive Multicolumn Layouts (16% Make This Form Usability Mistake)

Form Usability: Getting ‘Address Line 2’ Right
See all 456 articles in the full public archive.