On this page there’s 3 highlights (view in Baymard Premium) outlining what Abel&Cole are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 887 cart examples.)

The screenshot was taken on July 28, 2022 and depicts Abel&Cole’s Cart. In total, we’ve reviewed 22 of Abel&Cole’s page designs. To see them all, visit the full Abel&Cole UX case study.