This is a usability benchmark of the checkout process of 150 top e-commerce sites.
You’re currently navigating by checkout step (Cart). You can also navigate by case studies.
In this checkout step there's 5 highlights (pro only) outlining what Ralph Lauren are doing right and wrong. The screenshot was taken March 21, 2012 and depicts Ralph Lauren's Cart.
In total, 5 of Ralph Lauren's checkout steps have been benchmarked across 63 usability guidelines from the E-Commerce Checkout research study. See full Ralph Lauren case study.
© 2018 Baymard Institute
US: +1 (415) 315-9567
EU: +45 3696 9567