This is a usability benchmark of the checkout process of 150 top e-commerce sites.
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In this checkout step there's 5 highlights (pro only) outlining what Football Fanatics are doing right and wrong. The screenshot was taken March 29, 2012 and depicts Football Fanatics' Cart.
In total, 4 of Football Fanatics' checkout steps have been benchmarked across 63 usability guidelines from the E-Commerce Checkout research study. See full Football Fanatics case study.
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