On this page there’s 4 highlights (view in Baymard Premium) outlining what Travelers are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 160 cross-sells examples.)

The screenshot was taken on February 24, 2023 and depicts Travelers’ Cross-Sells. In total, we’ve reviewed 25 of Travelers’ page designs. To see them all, visit the full Travelers UX case study.