On this page there’s 2 highlights (view in Baymard Premium) outlining what Progressive are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 160 cross-sells examples.)

The screenshot was taken on March 13, 2023 and depicts Progressive’s Cross-Sells. In total, we’ve reviewed 29 of Progressive’s page designs. To see them all, visit the full Progressive UX case study.