On this page there’s 8 highlights (view in Baymard Premium) outlining what GAP are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 188 cross-sells examples.)

The screenshot was taken on May 27, 2024 and depicts GAP’s Cross-Sells. In total, we’ve reviewed 76 of GAP’s page designs. To see them all, visit the full GAP UX case study.