On this page there’s 11 highlights (view in Baymard Premium) outlining what LEGO are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 160 cross-sells examples.)

The screenshot was taken on May 12, 2021 and depicts LEGO’s Cross-Sells. In total, we’ve reviewed 44 of LEGO’s page designs. To see them all, visit the full LEGO UX case study.