On this page there’s 11 highlights (view in Baymard Premium) outlining what Sports Direct are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 160 cross-sells examples.)

The screenshot was taken on May 14, 2021 and depicts Sports Direct’s Cross-Sells. In total, we’ve reviewed 43 of Sports Direct’s page designs. To see them all, visit the full Sports Direct UX case study.