On this page there’s 4 highlights (view in Baymard Premium) outlining what GAP are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 159 store pickup examples.)

The screenshot was taken on June 12, 2024 and depicts GAP’s Store Pickup. In total, we’ve reviewed 76 of GAP’s page designs. To see them all, visit the full GAP UX case study.