On this page there’s 2 highlights (view in Baymard Premium) outlining what REI are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 159 store pickup examples.)
The screenshot was taken on May 28, 2019 and depicts REI’s Store Pickup. In total, we’ve reviewed 53 of REI’s page designs. To see them all, visit the full REI UX case study.