On this page there’s 5 highlights (view in Baymard Premium) outlining what Nike are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 92 account configuration & onboarding examples.)

The screenshot was taken on June 24, 2022 and depicts Nike’s Account Configuration & Onboarding. In total, we’ve reviewed 98 of Nike’s page designs. To see them all, visit the full Nike UX case study.