How Does Your UX Compare? Get a Free Benchmark Report Sample
Fill out the form to get your free sample now.
Loading...
What's included in the sample?
See how Baymard’s UX benchmark works in practice. Our sample report shows how leading ecommerce sites perform against research-backed best practices, drawn from a benchmark of 344 top sites and 275,000+ UX performance scores. Use it to see where the best sites excel, where they fall short, and what that means for your own experience.
Fill out the form to get your free sample now.
Loading...
Curious where your own site stands?
The benchmark shows what top performers get right. A Baymard UX audit shows where your site stands: a research-backed review of your desktop and mobile experience, with every recommendation prioritized by conversion impact.
Your UX audit at a glance
~500 UI parameters analyzed
UX analyzed against proven best practices specific to Apparel & Accessories, receive a UX Performance Scorecard to see where you stand.
40 UX Improvements
Get an ROI-driven roadmap, your personalized UX recommendations are prioritised by conversion impact.
Audit Report & Presentation
A bespoke report on your UX friction points with real examples on how to fix them, alongside an expert-led presentation of the findings to all your stakeholders.
4 advisory calls
Work with your Baymard auditor across four advisory calls to discuss the findings, review implementation questions, and support your team as it applies the recommendations.
Competitor Benchmarking
Benchmark your UX performance against your top competitors. Spot the gaps that'll set your site apart.
What to expect from your Baymard UX Audit
Work directly with a Baymard auditor to agree the scope, review the findings, and plan your next steps. Delivery timing is confirmed during scoping.
Kickoff: Meet your auditor
Discuss your goals, priority journeys, devices, and project requirements with your lead auditor. Agree the review scope and confirm delivery timing before the audit begins.
Audit: Expert analysis
Team presentation: Findings and recommendations
Implementation support: 4 advisory calls
Next steps: Put the findings to work
Evidence-backed UX insights for every UI component
Your auditor reviews the full shopping journey on selected devices, including apparel-specific decisions about style, sizing, product imagery, shipping and returns, plus mobile navigation, touch interactions and form usability.
Real results from Baymard-backed UX changes
See how teams turn research into measurable improvements.
$16M
Revenue increase reported by a premium apparel brand after implementing a product comparison recommendation from its Baymard audit.
2x
CVR increase after implementing our checkout usability standards
$1M+
reported value from implementing Baymard-backed UX changes
40%
growth in digital memberships after implementing Baymard insights.
What Our Clients Say
Baymard’s research is used by 29,000+ brands, agencies, researchers, and UX designers, across 80+ countries, and includes 71% of all Fortune 500 ecommerce companies.
“Intelligent, consumer-focused insights that are clear and actionable. The team in the room really loved the way the Baymard Institute highlighted the optimizations in the various user experience elements (copy, layout, design, calls-to-action…), from the perspective of consumer struggles. Baymard’s Usability research really complements our other existing research tools.”Will Close Director of A/B Testing at Nike.com
“This was indeed very helpful guidance and a very well-documented roadmap for us to fix, validate, organize, collectively understand and continually improve our ecommerce foundation.”Cat Brunson UX Manager at Columbia Sportswear
“Very thorough and professional UX review of our website, based on an extensive amount of previous UX research insights within the industry, and specifically targeted to our needs. We received both critical and, most importantly, constructive feedback, along with actionable, prioritized suggestions and best-practice examples. This will allow us to address the areas of improvement and significantly help ameliorate the experience users have on our website, which in turn is expected to drive conversion rates and reduce the number of customer service requests. We can highly recommend Baymard's UX audit.”Julia Fink UX Researcher at On Running
Discuss the right audit for your site.
Tell us about your UX goals, site and project scope. We’ll help you plan the right review.