Premium Apparel Brand Reports $16M Revenue Lift From a Single Baymard PLP Insight
A premium apparel brand with technical product lines and a digital shopping experience across web and app reported a total of $16M revenue increase from implementing a single Baymard UX Best Practice Guideline
Key takeaways
- Recurring Baymard audit client, the brand introduced a product list comparison tool based on one of the audit report recommendations..
- Client reported a $16M increase in revenue across web and mobile app linked to implementing this reccomendation.
The context and the challenge
The brand's technical apparel includes product lines with nuanced differences. For customers choosing between similar options, those differences can be an important part of the purchase decision. Product comparison is therefore a relevant consideration in how the range is presented online.
The brand is a recurring Baymard audit client when this feedback was recorded. Feedback associated with a full-site UX audit highlights the comparison tool as a commercially significant change.
Bringing comparison into product discovery
The team implemented a comparison tool on product listing pages. This placed comparison within the part of the journey where customers explore the range and narrow their options.
For a brand selling technical products with subtle differences, a comparison tool can help customers assess the details that matter to their choice. The reported outcome connects this specific implementation with revenue across both web and app.
$16M
Revenue reported across web and app from implementing the product list comparison tool based on UX Best Practice Guideline #495.
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