These articles are based on observations and test findings from our usability research on homepage, category and navigation design.
Our latest "E-Commerce Navigation" UX benchmark reveals 13 common navigation UX pitfalls - each illustrated with best practices for our large-scale usability testing.
Our latest Homepage UX benchmark reveals that even given the generally decent performance of e-commerce sites, there’s still room for improvements. Here are 8 common Homepage UX pitfalls & best practices.
Homepage carousels are now only used by 28% of e-commerce sites. Our testing shows that a carousel can perform ok with users, but must carousels don’t. We’ve also found a vastly simpler alternative that performs as well.