46 Homepage & Category UX Articles

Mobile UX Trends 2025: 9 Common Pitfalls & Best Practices

4 Ways to Improve UX for Ecommerce Mass Merchant Sites

5 Best Practices for Communicating Sustainability in Ecommerce

Ecommerce Homepage UX: Can Users Infer the Breadth of Your Product Catalog?

10 UX Requirements to Follow for a User-Friendly Homepage Carousel Design

Desktop UX Trends: 10 Common Pitfalls & Best Practices

10 UX Best Practices for E-Commerce Sales and Promotions

Mobile App UX Trends: The Current State of Mobile App UX (10 Common Pitfalls & Best Practices)

2024 E-Commerce Product Finding: Expanded and Updated Research Findings

The Current State of Homepage and Category Navigation UX: 76% of Sites Have Mediocre-to-Poor Performance (12 Common Pitfalls)

Consider Providing “Intermediary Category Pages” (13% Don’t)

New 2023 Homepage & Category UX Benchmark with 3,000+ Performance Scores and 2,500+ Best Practice Examples

Provide a Hover Delay of 300–500 MS for Hover-Based Drop-Down Menus (60% Don’t)

Make Product Categories the Top-Level Navigation Items on Mobile Sites (33% Don’t)

Overcategorization of the Product Catalog Can Lead to Abandonment (Yet 75% Get It Wrong)

Consider Having a “Sales” or “Deals” Filter-Based Category (32% Don’t or Have Implementation Issues)

Have a “View All” Option in the Main Navigation at Each Level of the Mobile Product Catalog (Only 24% Get It Right)

DTC UX: Avoid Intermediary Category Pages

Make It Clear Where Hit Areas in Visual Elements Lead: 33% of Sites Don’t

Direct-to-Consumer UX Benchmark: 5 Common DTC Pitfalls

250+ New Examples Added from Large-Scale Testing on European Sites

Always Provide the Full Scope for Links on Mobile Homepages (58% Don’t)

The Current State of Homepage UX – 8 Common Pitfalls & Best Practices

Direct-to-Consumer Research: 5 Effective Ways for DTC Sites to Tell Their ‘Brand’ & ‘Product’ Stories

New Research Study on “Digital Subscriptions” (SaaS) UX

6 Important Aspects of Well-Performing Mobile Product Page Breadcrumbs

Inspirational Images Should Link to All Depicted Products (9% of Sites Don’t)

4 Design Patterns That Violate “Back” Button UX Expectations – 59% of Sites Get It Wrong

Highlight the User’s Current Scope in the Main Navigation (66% of Sites Don’t)

Footer Links Should be Divided into Distinct Semantic Sections (13% of Sites Don’t Use These Footer Best Practices)

Have Direct Links to ‘Return Policy’ and ‘Shipping Info’ in the Footer (20% don’t)

7 Navigational Implementations that Make Kohl’s Best-in-Class

The Current State of Homepage & Category UX (Performance Is Up 39% Since 2013)

Responsive Upscaling: 11 Ideas for Large-Screen E-Commerce Design

6 Guidelines for Truncation Design

Avoid Inline Scroll Areas (26% Get it Wrong)

Avoid These 5 Types of E-Commerce Graphics

Sub-Sub-Category Links: a Vital Feature in E-Commerce Navigation (52% Get it Wrong)

Featured Products Should Also Link to Their Categories (43% Get it Wrong)

Inspirational Images Should Link to All Depicted Products

E-Commerce Sites Need 2 Types of Breadcrumbs (68% Get it Wrong)

External Article: 7 Guidelines For Better Navigation And Categories

E-Commerce Navigation: Show Sibling Categories for Easy Scope Adjustment (47% Get it Wrong)

Homepage & Category Usability: Exploring the Customer’s Product Finding Experience

Home Page Strategy: Category vs. Product

E-Commerce Home Page Focus