40 Homepage & Category UX Articles

These articles are based on observations and test findings from our usability research on homepage, category and navigation design.

The Current State of Homepage UX – 8 Common Pitfalls & Best Practices

Our latest Homepage UX benchmark reveals that even given the generally decent performance of e-commerce sites, there’s still room for improvements. Here are 8 common Homepage UX pitfalls & best practices.

9 UX Requirements for a User-Friendly Homepage Carousel Design (If You Need One)

Homepage carousels are now only used by 28% of e-commerce sites. Our testing shows that a carousel can perform OK with users, but most carousels don’t. We’ve also found a vastly simpler alternative that performs as well.

E-Commerce Navigation UX - 13 Common Pitfalls & Best Practices

Our latest "E-Commerce Navigation" UX benchmark reveals 13 common navigation UX pitfalls - each illustrated with best practices for our large-scale usability testing.


Want to learn more about this topic?

We have a whole research topic dedicated to Homepage & Category research where you can see performance scores, design inspiration examples and research reports about Homepage & Category design.Learn more about Homepage & Category research

Explore Other Research Content

197 top sites ranked by UX performance.

13,000+ annotated designs for systematic inspiration.

Code samples, demos, and key stats for usability.