These articles are based on observations and test findings from our usability research on homepage, category and navigation design.
Our latest Homepage UX benchmark reveals that even given the generally decent performance of e-commerce sites, there’s still room for improvements. Here are 8 common Homepage UX pitfalls & best practices.
Homepage carousels are now only used by 28% of e-commerce sites. Our testing shows that a carousel can perform OK with users, but most carousels don’t. We’ve also found a vastly simpler alternative that performs as well.
Our latest "E-Commerce Navigation" UX benchmark reveals 13 common navigation UX pitfalls - each illustrated with best practices for our large-scale usability testing.