40 Homepage & Category UX Articles

These articles are based on observations and test findings from our usability research on homepage, category and navigation design.

Our latest Homepage UX benchmark reveals that even given the generally decent performance of e-commerce sites, there’s still room for improvements. Here are 8 common Homepage UX pitfalls & best practices.


Homepage carousels are now only used by 28% of e-commerce sites. Our testing shows that a carousel can perform OK with users, but most carousels don’t. We’ve also found a vastly simpler alternative that performs as well.


Our latest Homepage and Category Navigation UX desktop benchmark reveals that the performance for the average top-grossing US and European site is “poor”. Here are 12 common UX pitfalls.


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We have a whole research topic dedicated to Homepage & Category research where you can see performance scores, design inspiration examples and research reports about Homepage & Category design.Learn more about Homepage & Category research

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