These articles are based on observations and test findings from our usability research on homepage, category and navigation design.
Homepage carousels are now only used by 28% of e-commerce sites. Our testing shows that a carousel can perform OK with users, but most carousels don’t. We’ve also found a vastly simpler alternative that performs as well.
Our latest Homepage and Category Navigation UX desktop benchmark reveals that the performance for the average top-grossing US and European site is “poor”. Here are 12 common UX pitfalls.
Our latest Homepage UX benchmark reveals that even given the generally decent performance of e-commerce sites, there’s still room for improvements. Here are 8 common Homepage UX pitfalls & best practices.