40 Homepage & Category UX Articles
These articles are based on observations and test findings from our usability research on homepage, category and navigation design.
Our latest Homepage UX benchmark reveals that even given the generally decent performance of e-commerce sites, there’s still room for improvements. Here are 8 common Homepage UX pitfalls & best practices.
- Provide a Hover Delay of 300–500 MS for Hover-Based Drop-Down Menus (60% Don’t)January 31, 2023Popular
- Make Product Categories the Top-Level Navigation Items on Mobile Sites (33% Don’t)January 24, 2023Popular
- Overcategorization of the Product Catalog Can Lead to Abandonment (Yet 75% Get It Wrong)January 3, 2023Popular
Homepage carousels are now only used by 28% of e-commerce sites. Our testing shows that a carousel can perform OK with users, but most carousels don’t. We’ve also found a vastly simpler alternative that performs as well.
- DTC UX: Avoid Intermediary Category PagesAugust 23, 2022
Our latest "E-Commerce Navigation" UX benchmark reveals 13 common navigation UX pitfalls - each illustrated with best practices for our large-scale usability testing.
- Direct-to-Consumer UX Benchmark: 5 Common DTC PitfallsFebruary 22, 2022
- 6 Important Aspects of Well-Performing Mobile Product Page BreadcrumbsSeptember 21, 2020Popular
- 9 UX Requirements for a User-Friendly Homepage Carousel Design (If You Need One)April 30, 2019Popular
- 7 Navigational Implementations that Make Kohl’s Best-in-ClassFebruary 28, 2017
- Responsive Upscaling: 11 Ideas for Large-Screen E-Commerce DesignAugust 18, 2015Popular
- 6 Guidelines for Truncation DesignMay 21, 2014Popular
- Avoid Inline Scroll Areas (26% Get it Wrong)May 6, 2014Popular
- Avoid These 5 Types of E-Commerce GraphicsMarch 4, 2014Popular
- Inspirational Images Should Link to All Depicted ProductsJanuary 7, 2014
- E-Commerce Sites Need 2 Types of Breadcrumbs (68% Get it Wrong)December 10, 2013Popular
- External Article: 7 Guidelines For Better Navigation And CategoriesNovember 11, 2013
- Home Page Strategy: Category vs. ProductMarch 22, 2011
- E-Commerce Home Page FocusDecember 14, 2010
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