35 Homepage & Category UX Articles
These articles are based on observations and test findings from our usability research on homepage, category and navigation design.
Homepage carousels are now only used by 28% of e-commerce sites. Our testing shows that a carousel can perform ok with users, but must carousels don’t. We’ve also found a vastly simpler alternative that performs as well.
- Direct-to-Consumer UX Benchmark: 5 Common DTC PitfallsFebruary 22, 2022
Our latest "E-Commerce Navigation" UX benchmark reveals 13 common navigation UX pitfalls - each illustrated with best practices for our large-scale usability testing.
- 6 Important Aspects of Well-Performing Mobile Product Page BreadcrumbsSeptember 21, 2020Popular
Our latest Homepage UX benchmark reveals that even given the generally decent performance of e-commerce sites, there’s still room for improvements. Here are 8 common Homepage UX pitfalls & best practices.
- 9 UX Requirements for a User-Friendly Homepage Carousel Design (If You Need One)April 30, 2019Popular
- 43% of Sites Have Severe ‘Flickering’ Issues for Their Main Drop-Down MenuMarch 14, 2017Popular
- 7 Navigational Implementations that Make Kohl’s Best-in-ClassFebruary 28, 2017
- Responsive Upscaling: 11 Ideas for Large-Screen E-Commerce DesignAugust 18, 2015Popular
- 6 Guidelines for Truncation DesignMay 21, 2014Popular
- Avoid Inline Scroll Areas (26% Get it Wrong)May 6, 2014Popular
- Avoid These 5 Types of E-Commerce GraphicsMarch 4, 2014Popular
- Inspirational Images Should Link to All Depicted ProductsJanuary 7, 2014
- E-Commerce Sites Need 2 Types of Breadcrumbs (68% Get it Wrong)December 10, 2013Popular
- E-Commerce Product Taxonomy Best PracticesDecember 3, 2013
- External Article: 7 Guidelines For Better Navigation And CategoriesNovember 11, 2013
- Home Page Strategy: Category vs. ProductMarch 22, 2011
- E-Commerce Home Page FocusDecember 14, 2010
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