These articles are based on observations and test findings from our usability research on product page designs and features.
Always Use “Buttons” for Size Selection (28% of Desktop Sites Don’t)
Individual "buttons" are a common design for selecting sizes, but are they really better than drop-down menus? See our latest usability test findings on product page size selectors.
FeaturedAlways Allow Users to Navigate across User Reviews via Reviewer-Submitted Images
The Current State of E-Commerce Product Page UX Performance (15 Best Practices)
83% of Apparel Sites Don’t Provide Sufficient Sizing Information — 10 Best Practices on Sizing
How to Display Price Discounts on the Product Page: Avoid These 4 Pitfalls (18%+ Have One or More)
Readability: The Optimal Line Length
Product Pages: ‘Free Shipping’ Should Not Only Be in a Site-Wide Banner (32% Get It Wrong)
Our latest Product Page UX research reveal that 32% of sites display their “Free Shipping” offer using methods that are very prone to users overlooking it — see our full test findings.
FeaturedDirect-to-Consumer UX Benchmark: 5 Common DTC Pitfalls
DTC E-Commerce: User Reviews Are Much Less Important for DTC Sites
250+ New Examples Added from Large-Scale Testing on European Sites
Baymard Update: 13 New Case Studies and 3 New 2021 Benchmarks (Checkout, Product Page, and On-Site Search UX)
Direct-to-Consumer Research: 5 Effective Ways for DTC Sites to Tell Their ‘Brand’ & ‘Product’ Stories
Always Use Thumbnails to Represent Additional Product Images (76% of Mobile Sites Don’t)
Product images are key in users’ decision-making. Why, then, are product page image thumbnails — ubiquitous on desktop — so rare on mobile? See our latest usability test findings on image gallery thumbnails:
FeaturedNew Research Study on “Digital Subscriptions” (SaaS) UX
6 List Item Attributes to Include for Cross-Sell Recommendations (68% of Desktop Sites Are Missing One or More)
10% of E-Commerce Sites Have Product Descriptions That Are Insufficient for Users’ Needs
Always Use “Buttons” for Size Selection (28% of Desktop Sites Don’t)
Provide Images of Accessory, Apparel, and Cosmetic Products on a Human Model
6 Important Aspects of Well-Performing Mobile Product Page Breadcrumbs
Mobile users rely on breadcrumbs to understand where they are and navigate the site hierarchy — yet 36% of e-commerce sites don’t provide full category paths, while others make it difficult to find breadcrumbs.
FeaturedReturn Users to the Same Place in the Product List When Returning from the Product Page (13% Don’t)
Mobile UX: Avoid Using Subpages within the Product Details Page (26% Don’t)
Always Use Thumbnails to Represent Additional Product Images (76% of Mobile Sites Don’t)
6 Important Aspects of Well-Performing Mobile Product Page Breadcrumbs
Inspirational Images Should Link to All Depicted Products (9% of Sites Don’t)
10% of E-Commerce Sites Have Product Descriptions That Are Insufficient for Users' Needs
Detailed product descriptions are crucial for users’ deciding whether to purchase a product — yet 10% of sites provide inadequate descriptions, leading users to abandon. See our latest test findings on product page descriptions.
FeaturedAllow Users to Upload Images with Their Review (34% of Sites Don’t)
4 Design Patterns That Violate “Back” Button UX Expectations – 59% of Sites Get It Wrong
25% of E-Commerce Sites Don’t Have Product Images with Sufficient Resolution or Level of Zoom
E-Commerce Sites Need to Respond to Some or All Negative User Reviews (87% of Sites Don’t)
UX Research on Product Page Videos: Where and How to Embed Them (35% Get it Wrong)
Ratings Design UX Research: 5 Requirements for the ‘Ratings Distribution Summary’ (65% of Sites Get it Wrong)
Our product page usability research reveals that users rely more on the ratings distribution summaries than the individual reviews themselves, yet 43% of sites don't have a distribution summary, and, of those sites that do, 39% aren't clickable.
FeaturedProduct Page UX: Data Should Be Synchronized Across Product Variations (28% Don’t)
PDP UX: Provide an ‘Included Accessories’ Image and Clarify That Optional Accessories Are Extra (44% Don’t)
Product Page UX: Include Descriptive Text or Graphics for Some Product Images (52% Don’t)
PDP UX: Core Product Content Is Overlooked in ‘Horizontal Tabs’ Layouts (Yet 28% of Sites Have This Layout)
Structuring Product Page Descriptions by ‘Highlights’ Increases User Engagement (Yet 78% of Sites Don’t)
Product Spec Sheets: 4 Ways to Make Spec Sheets More Scannable for Users (50% of Sites Get It Wrong)
E-Commerce UX: Post-Process Vendor-Supplied Product Data (52% Don’t)
7 Product Page UX Implementations that Make REI Best-in-Class
Product Pages: ‘Free Shipping’ Should Not Only Be in a Site-Wide Banner (32% Get It Wrong)
Ratings Design UX Research: 5 Requirements for the ‘Ratings Distribution Summary’ (65% of Sites Get it Wrong)
Allow Users to Purchase Temporarily ‘Out of Stock’ Products by Increasing the Delivery Time (68% Don’t)
Product Page UX: Provide Both Site-Authored FAQs and Community-Driven Q&As (70% Get it Wrong)
Product Pages Need to Show ‘Estimated Shipping Costs’ (Yet 43% of Sites Don’t)
Truncating Additional Images in the Gallery Causes 50-80% of Users to Overlook Them (30% Get it Wrong)
Product Page UX: All Products Need at Least One ‘In Scale’ Image (28% Get It Wrong)
Product Page Usability: 82% of Sites Have Severe UX Issues (New Research Study)
Product Page Usability: Recommend Both Alternative & Supplementary Products (Only 42% Get it Right)
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