Articles

39 Product Page UX Articles

These articles are based on observations and test findings from our usability research on product page designs and features.

6 Important Aspects of Well-Performing Mobile Product Page Breadcrumbs

Mobile users rely on breadcrumbs to understand where they are and navigate the site hierarchy — yet 36% of e-commerce sites don’t provide full category paths, while others make it difficult to find breadcrumbs.

Featured
10% of E-Commerce Sites Have Product Descriptions That Are Insufficient for Users’ Needs

Detailed product descriptions are crucial for users’ deciding whether to purchase a product — yet 10% of sites provide inadequate descriptions, leading users to abandon. See our latest test findings on product page descriptions.

Featured
Ratings Design UX Research: 5 Requirements for the ‘Ratings Distribution Summary’ (65% of Sites Get it Wrong)

Our product page usability research reveals that users rely more on the ratings distribution summaries than the individual reviews themselves, yet 43% of sites don't have a distribution summary, and, of those sites that do, 39% aren't clickable.

Featured
Always Use “Buttons” for Size Selection (28% of Desktop Sites Don’t)

Individual "buttons" are a common design for selecting sizes, but are they really better than drop-down menus? See our latest usability test findings on product page size selectors.

Featured
Product Pages: ‘Free Shipping’ Should Not Only Be in a Site-Wide Banner (32% Get It Wrong)

Our latest Product Page UX research reveal that 32% of sites display their “Free Shipping” offer using methods that are very prone to users overlooking it — see our full test findings.

Featured
Always Use Thumbnails to Represent Additional Product Images (76% of Mobile Sites Don’t)

Product images are key in users’ decision-making. Why, then, are product page image thumbnails — ubiquitous on desktop — so rare on mobile? See our latest usability test findings on image gallery thumbnails:

Featured

Want to learn more about this topic?

We have a whole research topic dedicated to Product Page research where you can see performance scores, design inspiration examples and research reports about Product Page design.Learn more about Product Page research

Explore Other Research Content

149 top sites ranked by UX performance.

10,500+ annotated designs for systematic inspiration.

Code samples, demos, and key stats for usability.