41 Product Page UX Articles

These articles are based on observations and test findings from our usability research on product page designs and features.

6 Important Aspects of Well-Performing Mobile Product Page Breadcrumbs

Mobile users rely on breadcrumbs to understand where they are and navigate the site hierarchy — yet 36% of e-commerce sites don’t provide full category paths, while others make it difficult to find breadcrumbs.

10% of E-Commerce Sites Have Product Descriptions That Are Insufficient for Users' Needs

Detailed product descriptions are crucial for users’ deciding whether to purchase a product — yet 10% of sites provide inadequate descriptions, leading users to abandon. See our latest test findings on product page descriptions.

Ratings Design UX Research: 5 Requirements for the ‘Ratings Distribution Summary’ (65% of Sites Get it Wrong)

Our product page usability research reveals that users rely more on the ratings distribution summaries than the individual reviews themselves, yet 43% of sites don't have a distribution summary, and, of those sites that do, 39% aren't clickable.

Always Use “Buttons” for Size Selection (28% of Desktop Sites Don’t)

Individual "buttons" are a common design for selecting sizes, but are they really better than drop-down menus? See our latest usability test findings on product page size selectors.

Product Pages: ‘Free Shipping’ Should Not Only Be in a Site-Wide Banner (32% Get It Wrong)

Our latest Product Page UX research reveal that 32% of sites display their “Free Shipping” offer using methods that are very prone to users overlooking it — see our full test findings.

Always Use Thumbnails to Represent Additional Product Images (76% of Mobile Sites Don’t)

Product images are key in users’ decision-making. Why, then, are product page image thumbnails — ubiquitous on desktop — so rare on mobile? See our latest usability test findings on image gallery thumbnails:


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