Industry UX Research
A large-scale research study on how to optimize the User Experience for ‘Sports’, and ‘Toys & Hobbies’ e-commerce websites
At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for both sports sites and toys & hobbies e-commerce sites.
Through our 88,000+ hours of large-scale UX research, we’ve identified 500+ in-depth User Experience guidelines that are particularly important to Sports, Toys & Hobbies websites.
Our research includes large-scale testing of sports, toys & hobbies websites such as Adidas, All About Dance, AllPosters, BarkBox, B&H Photo, Bass Pro Shops, Book of the Month, Chewy, Cabela’s, Crutchfield, Disney Store, Dick’s Sporting Goods, Etsy, Guitar Center, Go Outdoors, HobbyTron, KiwiCo, LEGO, Musician’s Friend, Patagonia, PetSmart, REI, Smyths, Sports Direct, Thomann, Zooplus, and Under Armour.
This page provides you a brief overview of Baymard’s UX research on sports, toys & hobbies websites. Full access to all of our UX research is available as part of Baymard Premium.
We’ve conducted an industry UX benchmark, assessing 16 sports, toys & hobbies sites across the 500+ UX guidelines our research shows are most applicable to sports, toys & hobbies sites. You can view the sports, toys & hobbies site’s UX performance in the graph above, which summarizes 7,500+ weighted UX performance scores.
You can expand each theme and topic in the graph above for an in-depth view of the ‘current state’ of sports, toys & hobbies website UX performances. (scroll down to access the in-depth case-studies for the 16 sites)
This is a sub-set of the full benchmark which includes 185 e-commerce sites.
View our full UX benchmark
You can explore our in-depth UX case-studies of the below 16 sports, toys & hobbies e-commerce sites. In total these contain 7,500+ UX performance scores and 4,000+ best practice examples from sports, toys & hobbies sites.
(Note the findings from testing Adidas, All About Dance, AllPosters, B&H Photo, Crutchfield, Etsy, Go Outdoors, HobbyTron, Patagonia, PetSmart, REI, Thomann, and Under Armour, etc. are only avaliable within the 500+ guidelines found in Baymard Premium.)