Industry UX Research
A large-scale research study on how to optimize the User Experience for ‘Sports’, and ‘Toys & Hobbies’ e-commerce websites
At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for both sports sites and toys & hobbies e-commerce sites.
Through our 88,000+ hours of large-scale UX research, we’ve identified 500+ in-depth User Experience guidelines that are particularly important to Sports, Toys & Hobbies websites.
Our research includes large-scale testing of sports, toys & hobbies websites such as Adidas, All About Dance, AllPosters, B&H Photo, Crutchfield, Etsy, Go Outdoors, HobbyTron, Patagonia, PetSmart, REI, Thomann, Musician’s Friend, Cabela’s, and Under Armour.
This page provides you a brief overview of Baymard’s UX research on sports, toys & hobbies websites. Full access to all of our UX research is available as part of Baymard Premium.
We’ve conducted an industry UX benchmark, assessing 13 sports, toys & hobbies sites across the 500+ UX guidelines our research shows are most applicable to sports, toys & hobbies sites. You can view the sports, toys & hobbies site’s UX performance in the graph above, which summarizes 3,500+ weighted UX performance scores.
You can expand each theme and topic in the graph above for an in-depth view of the ‘current state’ of sports, toys & hobbies website UX performances. (scroll down to access the in-depth case-studies for the 13 sites)
This is a sub-set of the full benchmark which includes 149 e-commerce sites.
View our full UX benchmark
You can explore our in-depth UX case-studies of the below 13 sports, toys & hobbies e-commerce sites. In total these contain 3,500+ UX performance scores and 2,100+ best practice examples from sports, toys & hobbies sites.
(Note the findings from testing Adidas, All About Dance, AllPosters, B&H Photo, Crutchfield, Etsy, Go Outdoors, HobbyTron, Patagonia, PetSmart, REI, Thomann, and Under Armour, etc. are only avaliable within the 500+ guidelines found in Baymard Premium.)