Backcountry’s E-Commerce UX
This is a case study of Backcountry’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 252 design elements. 196 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Backcountry’s overall e-commerce UX performance is mediocre. Their UX is in large part dimished by broken Accounts & Self-Service, poor Cart & Checkout, and poor Mobile Cart & Checkout.
Desktop Web
252 Guidelines · Performance:
Homepage & Category Navigation
29 Guidelines · Performance:
Homepage
6 Guidelines · Performance:
Category Taxonomy & Main Navigation
10 Guidelines · Performance:
Intermediary Category Pages
6 Guidelines · Performance:
Site-Wide Features & Navigation
7 Guidelines · Performance:
On-Site Search
23 Guidelines · Performance:
Search Query Types
6 Guidelines · Performance:
Search Form & Autocomplete
9 Guidelines · Performance:
Search Design & Logic
8 Guidelines · Performance:
Product Lists & Filtering
51 Guidelines · Performance:
List Layout & Loading Products
11 Guidelines · Performance:
List Items: Product Info & Thumbnails
12 Guidelines · Performance:
List Items: Interface & Hit Areas
6 Guidelines · Performance:
Filtering & Sorting
22 Guidelines · Performance:
Product Page
60 Guidelines · Performance:
Product Page Layout
8 Guidelines · Performance:
Product Images & Gallery UI
16 Guidelines · Performance:
The 'Buy' Section and Purchase Information
12 Guidelines · Performance:
Product Information
8 Guidelines · Performance:
User Reviews
11 Guidelines · Performance:
Cross-Sells & Cross-Navigation
5 Guidelines · Performance:
Cart & Checkout
71 Guidelines · Performance:
Shopping Cart & “Added to Cart” Behavior
11 Guidelines · Performance:
Account Selection & Customer Address Information
12 Guidelines · Performance:
Shipping & Store Pickup
6 Guidelines · Performance:
Form Fields & Layout
8 Guidelines · Performance:
Payment Flow & Credit Card Form
13 Guidelines · Performance:
Order Review & Order Confirmation
8 Guidelines · Performance:
Validation Errors & Data Persistence
7 Guidelines · Performance:
Field Design & Default Values
6 Guidelines · Performance:
Accounts & Self-Service
18 Guidelines · Performance:
Account Drop-Down & Sign In
7 Guidelines · Performance:
Account Dashboard, Info & Navigation
11 Guidelines · Performance:
Mobile Web
251 Guidelines · Performance:
Mobile Homepage & Category Navigation
38 Guidelines · Performance:
Mobile Homepage
7 Guidelines · Performance:
Mobile Category Taxonomy & Main Navigation
10 Guidelines · Performance:
Mobile Intermediary Category Pages
5 Guidelines · Performance:
Mobile Site-Wide Features & Navigation
16 Guidelines · Performance:
Mobile On-Site Search
24 Guidelines · Performance:
Mobile Search Query Types
6 Guidelines · Performance:
Mobile Search Autocomplete
6 Guidelines · Performance:
Mobile Search Design & Logic
12 Guidelines · Performance:
Mobile Product Lists & Filtering
48 Guidelines · Performance:
Mobile List Layout & Loading Products
12 Guidelines · Performance:
Mobile List Items: Product Info & Thumbnails
12 Guidelines · Performance:
Mobile List Items: Interface & Hit Areas
6 Guidelines · Performance:
Mobile Filtering & Sorting
18 Guidelines · Performance:
Product Page
57 Guidelines · Performance:
Mobile Product Page Layout
6 Guidelines · Performance:
Mobile Product Images & Gallery UI
13 Guidelines · Performance:
The Mobile 'Buy' Section and Purchase Information
12 Guidelines · Performance:
Mobile Product Information
9 Guidelines · Performance:
Mobile User Reviews
11 Guidelines · Performance:
Mobile Cross-Sells & Cross-Navigation
6 Guidelines · Performance:
Mobile Cart & Checkout
71 Guidelines · Performance:
Mobile Shopping Cart & "Added to Cart" Behavior
11 Guidelines · Performance:
Mobile Account Selection & Customer Address Information
12 Guidelines · Performance:
Mobile Shipping & Store Pickup
6 Guidelines · Performance:
Mobile Payment Flow & Credit Card Form
13 Guidelines · Performance:
Mobile Order Review & Confirmation
8 Guidelines · Performance:
Mobile Form Fields & Layout
8 Guidelines · Performance:
Mobile Validation Errors, Field Design & Autocompletion
13 Guidelines · Performance:
Accounts & Self-Service
13 Guidelines · Performance:
Account Drop-Down & Sign In
3 Guidelines · Performance:
Account Dashboard, Info & Navigation
10 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
Backcountry’s Desktop Web E-Commerce Design
20 pages of Backcountry’s e-commerce site, marked up with 201 best practice examples:
Backcountry’s Mobile Web E-Commerce Design
19 pages of Backcountry’s e-commerce site, marked up with 201 best practice examples:
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