This is a case study of Dick’s Sporting Goods’ e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 612 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Dick’s Sporting Goods’ overall e-commerce UX performance is mediocre. It is especially issues related to poor Customer Accounts, poor On-Site Search, and mediocre Product Page that detract from Dick’s Sporting Goods’ UX performance.
First benchmarked in May 25, 2014, and reviewed 7 times since then, most recently June 1, 2023.
Overall UX Performance
866 Guidelines · Performance:
482 Guidelines · Performance:
Homepage & Category
54 Guidelines · Performance:
47 Guidelines · Performance:
Product Lists & Filtering
90 Guidelines · Performance:
96 Guidelines · Performance:
Cart & Checkout
130 Guidelines · Performance:
38 Guidelines · Performance:
Order Tracking & Returns
27 Guidelines · Performance:
384 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
26 pages of Dick’s Sporting Goods’ e-commerce site, marked up with 346 best practice examples:
14 pages of Dick’s Sporting Goods’ e-commerce site, marked up with 147 best practice examples:
Every 2nd week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:
See all 363 articles in the full public archive.