Benchmarks

Dick’s Sporting Goods’ E-Commerce UX

This is a case study of Dick’s Sporting Goods’ e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 268 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

Dick’s Sporting Goods’ overall e-commerce UX performance is mediocre. Their UX is especially thwarted by usability issues related to poor Order Tracking & Returns, Customer Accounts, and Product Page performances.

First benchmarked in May 2014, and reviewed 8 times since then, most recently in January 2024.


Performance29.2Mediocre

URLdickssportinggoods.com


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Poor
Mediocre
Decent
Good
Perfect

Desktop Web

279 Guidelines · Performance:

Homepage & Category Navigation

29 Guidelines · Performance:

On-Site Search

23 Guidelines · Performance:

Product Lists & Filtering

51 Guidelines · Performance:

Product Page

60 Guidelines · Performance:

Cart & Checkout

71 Guidelines · Performance:

Customer Accounts

18 Guidelines · Performance:

Order Tracking & Returns

27 Guidelines · Performance:

Mobile Web

278 Guidelines · Performance:

Mobile Homepage & Category Navigation

38 Guidelines · Performance:

Mobile On-Site Search

24 Guidelines · Performance:

Mobile Product Lists & Filtering

48 Guidelines · Performance:

Mobile Product Page

57 Guidelines · Performance:

Mobile Cart & Checkout

71 Guidelines · Performance:

Mobile Customer Accounts

13 Guidelines · Performance:

Mobile Order Tracking & Returns

27 Guidelines · Performance:

133 Major E-Commerce Sites
CompareWhat’s This?

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

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