This is a case study of Academy’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 252 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Academy’s overall e-commerce UX performance is mediocre. Their main culprits are poor On-Site Search, Mobile Product Lists & Filtering, and Product Lists & Filtering performances.
Desktop Web
252 Guidelines · Performance:
Homepage & Category Navigation
29 Guidelines · Performance:
On-Site Search
23 Guidelines · Performance:
Product Lists & Filtering
51 Guidelines · Performance:
Product Page
60 Guidelines · Performance:
Cart & Checkout
71 Guidelines · Performance:
Accounts & Self-Service
18 Guidelines · Performance:
Mobile Web
251 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
22 pages of Academy’s e-commerce site, marked up with 205 best practice examples:
21 pages of Academy’s e-commerce site, marked up with 204 best practice examples:
Explore similar case studies of Sports Gear & Equipment sites:
43 page designs: desktop, mobile
39 page designs: desktop, mobile
49 page designs: desktop, mobile
40 page designs: mobile, desktop
38 page designs: desktop, mobile
53 page designs: mobile, desktop
46 page designs: mobile, desktop
40 page designs: desktop, mobile
Every 2nd week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:
See all 367 articles in the full public archive.