Cabela’s E-Commerce UX

This is a case study of Cabela’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 491 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

Cabela’s overall e-commerce UX performance is mediocre. Cabela’s UX performance in particular suffers from usability issues caused by broken Customer Accounts, poor Product Page, and mediocre Homepage & Category.

First benchmarked in April 7, 2012, and reviewed 24 times since then, most recently May 2, 2023.

Performance: 28.5Mediocre

URL: cabelas.com

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Poor

Mediocre

Decent

Good

Perfect

Overall UX Performance

866 Guidelines · Performance:

Desktop Web

482 Guidelines · Performance:

Homepage & Category

54 Guidelines · Performance:

On-Site Search

47 Guidelines · Performance:

Product Lists & Filtering

90 Guidelines · Performance:

Product Page

96 Guidelines · Performance:

Cart & Checkout

130 Guidelines · Performance:

Customer Accounts

38 Guidelines · Performance:

Order Tracking & Returns

27 Guidelines · Performance:

Mobile Web

384 Guidelines · Performance:

81 Major E-Commerce Sites

CompareWhat’s This?

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

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