This is a case study of Hibbett’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 252 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Hibbett’s overall e-commerce UX performance is poor. Hibbett’s UX performance in particular suffers from usability issues caused by broken On-Site Search, Mobile On-Site Search, and Accounts & Self-Service.
252 Guidelines · Performance:
Homepage & Category Navigation
29 Guidelines · Performance:
23 Guidelines · Performance:
Product Lists & Filtering
51 Guidelines · Performance:
60 Guidelines · Performance:
Cart & Checkout
71 Guidelines · Performance:
Accounts & Self-Service
18 Guidelines · Performance:
251 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
24 pages of Hibbett’s e-commerce site, marked up with 188 best practice examples:
25 pages of Hibbett’s e-commerce site, marked up with 194 best practice examples:
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