Sports Direct’s E-Commerce UX

This is a case study of Sports Direct’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 580 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

Sports Direct’s overall e-commerce UX performance is mediocre. Their main culprits are broken Homepage & Category, broken On-Site Search, and mediocre Customer Accounts performances.

First benchmarked in July 8, 2021, and reviewed 5 times since then, most recently April 4, 2023.

Performance: 30.7Mediocre


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Overall UX Performance

832 Guidelines · Performance:

Desktop Web

458 Guidelines · Performance:

Homepage & Category

31 Guidelines · Performance:

On-Site Search

46 Guidelines · Performance:

Product Lists & Filtering

85 Guidelines · Performance:

Product Page

101 Guidelines · Performance:

Cart & Checkout

118 Guidelines · Performance:

Customer Accounts

38 Guidelines · Performance:

Site-Wide Features

12 Guidelines · Performance:

Order Tracking & Returns

27 Guidelines · Performance:

Mobile Web

374 Guidelines · Performance:

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.

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