This is a case study of Sports Direct’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 580 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Sports Direct’s overall e-commerce UX performance is mediocre. Their main culprits are broken Homepage & Category, broken On-Site Search, and mediocre Customer Accounts performances.
First benchmarked in July 8, 2021, and reviewed 5 times since then, most recently April 4, 2023.
Overall UX Performance
832 Guidelines · Performance:
Desktop Web
458 Guidelines · Performance:
Homepage & Category
31 Guidelines · Performance:
On-Site Search
46 Guidelines · Performance:
Product Lists & Filtering
85 Guidelines · Performance:
Product Page
101 Guidelines · Performance:
Cart & Checkout
118 Guidelines · Performance:
Customer Accounts
38 Guidelines · Performance:
Site-Wide Features
12 Guidelines · Performance:
Order Tracking & Returns
27 Guidelines · Performance:
Mobile Web
374 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
25 pages of Sports Direct’s e-commerce site, marked up with 305 best practice examples:
18 pages of Sports Direct’s e-commerce site, marked up with 142 best practice examples:
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