Sports Direct’s E-Commerce UX

This is a case study of Sports Direct’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 580 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

Sports Direct’s overall e-commerce UX performance is mediocre. Their main culprits are broken Homepage & Category, broken On-Site Search, and mediocre Customer Accounts performances.

First benchmarked in July 8, 2021, and reviewed 5 times since then, most recently April 4, 2023.

Performance: 30.7Mediocre

URL: sportsdirect.com

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Poor

Mediocre

Decent

Good

Perfect

Overall UX Performance

832 Guidelines · Performance:

Desktop Web

458 Guidelines · Performance:

Homepage & Category

31 Guidelines · Performance:

On-Site Search

46 Guidelines · Performance:

Product Lists & Filtering

85 Guidelines · Performance:

Product Page

101 Guidelines · Performance:

Cart & Checkout

118 Guidelines · Performance:

Customer Accounts

38 Guidelines · Performance:

Site-Wide Features

12 Guidelines · Performance:

Order Tracking & Returns

27 Guidelines · Performance:

Mobile Web

374 Guidelines · Performance:

133 Major E-Commerce Sites

CompareWhat’s This?

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

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