Benchmarks

TAG Heuer’s E-Commerce UX

This is a case study of TAG Heuer’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 485 design elements. 176 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

TAG Heuer’s overall e-commerce UX performance is decent. This is especially thanks to perfect Product Page UX performance, but TAG Heuer is impeded by broken On-Site Search and mediocre Customer Accounts.


Performance: 52.1decent

URL: tagheuer.com/de/en/


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Poor
Mediocre
Decent
Good
Perfect

Overall UX Performance

485 Guidelines · Performance:

Homepage & Category

77 Guidelines · Performance:

Homepage

8 Guidelines · Performance:

Category Taxonomy

11 Guidelines · Performance:

Main Navigation

12 Guidelines · Performance:

Intermediary Category Pages

6 Guidelines · Performance:

Site-Wide Layout

7 Guidelines · Performance:

Store Locator

18 Guidelines · Performance:

Collection Page

15 Guidelines · Performance:

On-Site Search

23 Guidelines · Performance:

Search Query Types

5 Guidelines · Performance:

Search Form & Logic

10 Guidelines · Performance:

Search Autocomplete

8 Guidelines · Performance:

Product Lists

46 Guidelines · Performance:

Product List Layout & Products Loading

11 Guidelines · Performance:

List Items: Product Info & Thumbnails

11 Guidelines · Performance:

List Items: Interface & Hit Areas

7 Guidelines · Performance:

Filtering & Sorting

17 Guidelines · Performance:

Product Page

62 Guidelines · Performance:

Product Page Layout & Cross-Sells

12 Guidelines · Performance:

Product Images & Videos

11 Guidelines · Performance:

Image Gallery UI

11 Guidelines · Performance:

The 'Buy' Section, Shipping & Returns

12 Guidelines · Performance:

Product Variations

7 Guidelines · Performance:

Product Descriptions

9 Guidelines · Performance:

Customer Accounts

11 Guidelines · Performance:

Cart & Checkout

123 Guidelines · Performance:

Shopping Cart & “Added to Cart” Behavior

10 Guidelines · Performance:

Account Selection & Creation

9 Guidelines · Performance:

Customer & Address Information

12 Guidelines · Performance:

Gifting Flow & Features

5 Guidelines · Performance:

Shipping & Store Pickup

8 Guidelines · Performance:

Payment Flow & Methods (Incl. Third-Party)

8 Guidelines · Performance:

Credit Card Form

10 Guidelines · Performance:

Order Review

5 Guidelines · Performance:

Order Confirmation & E-Mail

4 Guidelines · Performance:

Form & Page Design

10 Guidelines · Performance:

User Interactions & Distractions

9 Guidelines · Performance:

Validation Errors & Data Persistence

10 Guidelines · Performance:

Field Labels & Microcopy

7 Guidelines · Performance:

Field Design & Features

8 Guidelines · Performance:

Default Values & Autocompletion

8 Guidelines · Performance:

Mobile E-Commerce

143 Guidelines · Performance:

Mobile Homepage

8 Guidelines · Performance:

Mobile Main Navigation & Categories

19 Guidelines · Performance:

Mobile On-Site Search

21 Guidelines · Performance:

Mobile Search Autocomplete

7 Guidelines · Performance:

Mobile Search Query Types

5 Guidelines · Performance:

Mobile Search Design & Logic

9 Guidelines · Performance:

Mobile Product List

35 Guidelines · Performance:

Mobile Product List Layout & Features

15 Guidelines · Performance:

Mobile Filtering

9 Guidelines · Performance:

Mobile List Item Content

11 Guidelines · Performance:

Mobile Product Pages

45 Guidelines · Performance:

Mobile Product Page Layout

16 Guidelines · Performance:

Mobile Product Images & Videos

16 Guidelines · Performance:

Mobile Product Variations

6 Guidelines · Performance:

Mobile Shipping, Returns & Buying

7 Guidelines · Performance:

Mobile Site-Wide Features & Elements

15 Guidelines · Performance:

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.



TAG Heuer’s Mobile Web E-Commerce Design

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