9 ‘Jewelry & Watches’ Sites Ranked by User Experience Performance
Use the interactive UX benchmark chart below to see the ranked UX performance of 9 leading e-commerce sites within ‘Jewelry & Watches’ in the US and Europe. Each of the 9 jewelry & watches sites has been manually rated across 501 different e-commerce UX elements, all based on Baymard’s 150,000+ hours of UX research.
This is a sub-set of the full benchmark which includes 319 ecommerce sites.
Case Studies
See all in-depth industry-specific case studies below, or scroll down to see their individual and collective performance in the interactive scatterplot. You can also view the case study examples organized by type of page.
‘Jewelry & Watches’ Case Studies
Deep dive into the performance and page designs of the 9 case studies.
Overall UX Performance
501 Guidelines
Desktop Web
247 Guidelines
Mobile Web
254 Guidelines
UX Industry Highlights
- Product imagery delivered visual impact but lacked interactivity – Most sites featured striking visuals and detailed descriptions, but often skipped thumbnails, callouts, or zoomable views needed to …
Jewelry & Watches Research
At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for online Jewelry & Watches sites.
View Research Topic
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