UX Researcher, CA

Iva is a UX Researcher at Baymard. Her research areas and specializations include Apparel & Accessories, Product Lists & Filtering, and Ticketing. She has worked in UX research, design, and technical communications since 2015. Iva has a PhD in Early Modern Art History from the University of Chicago.

Mobile UX Trends 2025: 9 Common Pitfalls & Best Practices

5 UX Best Practices for Apparel E-Commerce (90% Get One or More Wrong)

Always Provide 3 or More Product Thumbnails in Product Lists and Search Results

New Apparel & Accessories UX Research: 3 High-Level Takeaways from 1,765 Hours of Testing

Apparel & Accessories Sites: Always Provide an Aggregate “Fit” Subscore in the Reviews (33% Don’t)

Apparel and Accessories Sites: Prioritize Investment in Category Navigation and Curated Paths over Search

If Providing Sidebar Filtering, Position the “Size” Filter near the Top and Expand It by Default

B2B Electronics: Always Allow Users to Search Long Lists of Filter Options

B2B Electronics: Use “Product Tables” to Display Product Listings on Desktop

Apparel E-Commerce: Visually Group and Clearly Label Size Filter Options

Always Allow Users to Combine Multiple Filtering Values of the Same Type — an ‘OR’ Logic (15% of Sites Don’t)

Format the “Expiration Date” Fields Exactly the Same as the Physical Credit Card (72% Don’t)

2 Key Design Principles for Product Listing Information (64% Get at Least 1 Wrong)

Display “Price Per Unit” For Multiquantity Items (86% Don’t)

Use “Delivery Date” Not “Shipping Speed” (41% Don’t) — From UX Research to Implementation Roadmap

Product Listing UX: What Information to Display in Product Listings (50% Get It Wrong)