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Iva Olah
UX Researcher, CA
Iva is a former UX Researcher at Baymard. Her research areas and specializations include Apparel & Accessories, Product Lists & Filtering, and Ticketing. She has worked in UX research, design, and technical communications since 2015. Iva has a PhD in Early Modern Art History from the University of Chicago.
Iva Olah is a Research Specialist in:
- Apparel & Accessories UX
- Product Lists & Filtering UX
- Ticketing
16 Articles by Iva Olah
New Health and Beauty UX Research: 3 High-Level Takeaways from 3,000+ Hours of Testing
February 25, 2026
5 UX Best Practices for Apparel E-Commerce (90% Get One or More Wrong)
February 25, 2025 (Updated)Popular
Always Provide 3 or More Product Thumbnails in Product Lists and Search Results
November 5, 2024 Popular
New Apparel & Accessories UX Research: 3 High-Level Takeaways from 1,765 Hours of Testing
October 30, 2024
Apparel & Accessories Sites: Always Provide an Aggregate “Fit” Subscore in the Reviews (33% Don’t)
September 24, 2024
Apparel and Accessories Sites: Prioritize Investment in Category Navigation and Curated Paths over Search
July 23, 2024
If Providing Sidebar Filtering, Position the “Size” Filter near the Top and Expand It by Default
June 4, 2024
B2B Electronics: Always Allow Users to Search Long Lists of Filter Options
April 23, 2024
B2B Electronics: Use “Product Tables” to Display Product Listings on Desktop
April 10, 2024
Apparel E-Commerce: Visually Group and Clearly Label Size Filter Options
March 26, 2024
Always Allow Users to Combine Multiple Filtering Values of the Same Type — an ‘OR’ Logic (15% of Sites Don’t)
January 23, 2024 Popular
Format the “Expiration Date” Fields Exactly the Same as the Physical Credit Card (72% Don’t)
October 3, 2023 Popular
2 Key Design Principles for Product Listing Information (64% Get at Least 1 Wrong)
August 22, 2023 Popular
Display “Price Per Unit” For Multiquantity Items (86% Don’t)
July 18, 2023
Use “Delivery Date” Not “Shipping Speed” (41% Don’t) — From UX Research to Implementation Roadmap
June 27, 2023
Product Listing UX: What Information to Display in Product Listings (50% Get It Wrong)
May 30, 2023 Popular