UX Researcher, CA
Iva is a UX Researcher at Baymard. Her research areas and specializations include Apparel & Accessories, Product Lists & Filtering, and Ticketing. She has worked in UX research, design, and technical communications since 2015. Iva has a PhD in Early Modern Art History from the University of Chicago.
Apparel & Accessories Sites: Always Provide an Aggregate “Fit” Subscore in the Reviews (33% Don’t)
The Current State of Homepage and Category Navigation UX: 76% of Sites Have Mediocre-to-Poor Performance (12 Common Pitfalls)
Apparel and Accessories Sites: Prioritize Investment in Category Navigation and Curated Paths over Search
The Current State of Accounts & Self-Service UX: 5 Common Pitfalls & Best Practices
If Providing Sidebar Filtering, Position the “Size” Filter near the Top and Expand It by Default
Mobile UX Trends: The Current State of Mobile UX (15 Common Pitfalls & Best Practices)
B2B Electronics: Always Allow Users to Search Long Lists of Filter Options
B2B Electronics: Use “Product Tables” to Display Product Listings on Desktop
Apparel E-Commerce: Visually Group and Clearly Label Size Filter Options
Always Allow Users to Combine Multiple Filtering Values of the Same Type — an ‘OR’ Logic (15% of Sites Don’t)
The Current State of Product Page UX Performance (15 Best Practices)
Format the “Expiration Date” Fields Exactly the Same as the Physical Credit Card (72% Don’t)
2 Key Design Principles for Product Listing Information (64% Get at Least 1 Wrong)
Display “Price Per Unit” For Multiquantity Items (86% Don’t)
Use “Delivery Date” Not “Shipping Speed” (41% Don’t) — From UX Research to Implementation Roadmap
Product Listing UX: What Information to Display in Product Listings (50% Get It Wrong)