Sonia Sousa
UX Researcher, US
Sonia is a former UX Researcher at Baymard. She led Baymard's UX research on Health & Beauty and also specialized in Product Lists & Filtering and the Product Page.
Sonia Sousa is a Research Specialist in:
- Health & Beauty UX
- Product Lists & Filtering UX
- Product Page UX
10 Articles by Sonia Sousa
5 Best Practices for Communicating Sustainability in Ecommerce
April 22, 2025
Search UX: 5 Proven Strategies for Improving “No Results” Pages
February 18, 2025 (Updated)
Mobile App UX Trends: The Current State of Mobile App UX (10 Common Pitfalls & Best Practices)
October 24, 2024 Popular
Deconstructing E-Commerce Search UX: The 8 Most Common Search Query Types (41% of Sites Have Issues)
September 12, 2024 Popular
Use “Visual” Filters for Visually Distinct Product Attributes
July 9, 2024
Always Allow Users to Navigate across User Reviews via Reviewer-Submitted Images
May 28, 2024
Furniture and Home Decor UX: Deprioritize “View in Room” Augmented Reality (AR) Features
May 15, 2024
Use Both Ratings Average and Number of Ratings When Sorting by User Ratings
April 30, 2024
Always Explain Industry-Specific Filters (62% Don’t)
February 27, 2024
Retain Data in Sensitive Credit Card Fields after Validation Errors (34% Don’t)
February 6, 2024