UX Researcher, US
Sonia is a UX Researcher at Baymard. She leads Baymard's UX research on Health & Beauty and also specializes in Product Lists & Filtering and the Product Page. Sonia has worked in strategic UX roles across research, design, and technical communications since 1995. She has a Master's Degree in Human Factors in Information Design and is a contributing author of '97 Things Every UX Practitioner Should Know' (O’Reilly, 2021).
Deconstructing E-Commerce Search UX: The 8 Most Common Search Query Types (41% of Sites Have Issues)
The Current State of Product List UX: 44% of Sites Have Severe Issues (15 Best Practices)
Use "Visual" Filters for Visually Distinct Product Attributes
Always Allow Users to Navigate across User Reviews via Reviewer-Submitted Images
Furniture and Home Decor UX: Deprioritize "View in Room" Augmented Reality (AR) Features
Use Both Ratings Average and Number of Ratings When Sorting by User Ratings
Always Explain Industry-Specific Filters (62% Don't)
Retain Data in Sensitive Credit Card Fields after Validation Errors (34% Don’t)