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Sonia Sousa
UX Researcher, US
Sonia is a former UX Researcher at Baymard. She led Baymard's UX research on Health & Beauty and also specialized in Product Lists & Filtering and the Product Page.
Sonia Sousa is a Research Specialist in:
- Health & Beauty UX
- Product Lists & Filtering UX
- Product Page UX
8 Articles by Sonia Sousa
5 Best Practices for Communicating Sustainability in Ecommerce
April 22, 2025 Popular
Search UX: 5 Proven Strategies for Improving “No Results” Pages
February 18, 2025 (Updated)
Use “Visual” Filters for Visually Distinct Product Attributes
July 9, 2024
Always Allow Users to Navigate across User Reviews via Reviewer-Submitted Images
May 28, 2024
Furniture and Home Decor UX: Deprioritize “View in Room” Augmented Reality (AR) Features
May 15, 2024
Use Both Ratings Average and Number of Ratings When Sorting by User Ratings
April 30, 2024
Always Explain Industry-Specific Filters (62% Don’t)
February 27, 2024
Retain Data in Sensitive Credit Card Fields after Validation Errors (34% Don’t)
February 6, 2024