During the past year we’ve explored how to improve product list usability and seen just how difficult it can be for users to find the products they’re looking for on your site if they don’t have the right tools or can’t figure out how to use them.
We’ve also revisited mobile e-commerce usability and while things are going in the right direction most major sites still suffer from woefully poor mobile experiences, fraught with usability issues and technical hiccups. Mobile is an area that’s ripe with quick wins and where it is still fairly easy to move ahead of the competition.
2015 has been yet another year of growth here at Baymard. Notable milestones include reaching 10,000+ article subscribers this year, getting 6 new Fortune 500 e-commerce clients, and expanding the team with three new wonderful researchers: Christian Vind, Lauryn Smith, and Edward Scott (also: a sincere thanks to everyone who applied for our research author position – we’re humbled and blown away by the number of incredibly smart UX people out there!).
We’d like to take this opportunity to thank all of you who read, tweet, and comment on our articles – we truly enjoy the interaction. We know a lot of you started subscribing to these articles during the year (thank you!), so here’s five reader favorites from 2015 in case you missed them or feel like revisiting one:
In 2016 we’ll continue in the same vein as 2015, publishing articles every other week, launching a couple of new benchmarks and releasing a new study or two (or three!). The whole Baymard team is excited to share our latest e-commerce usability findings with you all, so here’s to a grand and user-friendly 2016!
- Jamie & Christian
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