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50 Mobile E-Commerce Site Reviews

A benchmark of 50 mobile e-commerce sites ranked by usability

  • This benchmark database is based on usability reviews of 5,000+ mobile e-commerce elements on 50 sites across 19 themes.
  • Click on a site in the graph or the list to see its full mobile experience and performance.
  • Each site’s overall mobile user experience is reflected in the list below while the scatterplot shows site score distributions within the 4 main themes.
  • Tip: you can also navigate by step type.
Poor
Acceptable
Good

Mobile E-Commerce

146 guidelines

Navigation & Product Browsing

4 guidelines

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Search

5 guidelines

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Product List

12 guidelines

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Filtering & Sorting

9 guidelines

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Cross Navigation & Compatibility

5 guidelines

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Product Page Layout

6 guidelines

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Product Images

5 guidelines

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Product Descriptions & Specs

3 guidelines

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Unrated

Cart

2 guidelines

Guidelines and full benchmark content only available in Baymard Pro – Get Full Access

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Total Cost

6 guidelines

Guidelines and full benchmark content only available in Baymard Pro – Get Full Access

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Shipping

3 guidelines

Guidelines and full benchmark content only available in Baymard Pro – Get Full Access

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Account

3 guidelines

Guidelines and full benchmark content only available in Baymard Pro – Get Full Access

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Editing & Verifying Inputs

7 guidelines

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Redundancy & Simplicity

5 guidelines

Guidelines and full benchmark content only available in Baymard Pro – Get Full Access

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Form Layout

5 guidelines

Guidelines and full benchmark content only available in Baymard Pro – Get Full Access

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Input Functionality

5 guidelines

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Field Descriptions

10 guidelines

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Touch Keyboards

5 guidelines

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Error Messages

5 guidelines

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B&H Photo #1

Usability Score: 792

Pay special attention to their:

Filtering & Sorting

Product Page Layout

+ 7 more pages

Home Depot #2

Usability Score: 776

Pay special attention to their:

Filtering & Sorting

Field Descriptions

+ 10 more pages

Sears #3

Usability Score: 716

Pay special attention to their:

Product List

Product Descriptions & Specs

+ 12 more pages

Target #4

Usability Score: 706

Pay special attention to their:

Product Page Layout

Field Descriptions

+ 6 more pages

Nike #5

Usability Score: 603

Pay special attention to their:

Total Cost

Error Messages

+ 10 more pages

Nordstrom #6

Usability Score: 603

Pay special attention to their:

Filtering & Sorting

Account

+ 11 more pages

Musician’s Friend #7

Usability Score: 592

Pay special attention to their:

Filtering & Sorting

Error Messages

+ 10 more pages

American Eagle Outfitters #8

Usability Score: 589

Pay special attention to their:

Search

Total Cost

+ 8 more pages

L.L. Bean #9

Usability Score: 545

Pay special attention to their:

Account

Cart

+ 11 more pages

REI #10

Usability Score: 524

Pay special attention to their:

Cross Navigation & Compatibility

Product Images

+ 10 more pages

Crutchfield #11

Usability Score: 493

Pay special attention to their:

Navigation & Product Browsing

Product List

+ 8 more pages

Northern Tool #12

Usability Score: 493

Pay special attention to their:

Field Descriptions

Search

+ 12 more pages

Grainger #13

Usability Score: 475

Pay special attention to their:

Product Page Layout

Redundancy & Simplicity

+ 9 more pages

Etsy #14

Usability Score: 473

Pay special attention to their:

Filtering & Sorting

Account

+ 8 more pages

Lowe’s #15

Usability Score: 472

Pay special attention to their:

Product Page Layout

Touch Keyboards

+ 11 more pages

Ann Taylor #16

Usability Score: 468

Pay special attention to their:

Search

Total Cost

+ 6 more pages

Toys'R'Us #17

Usability Score: 448

Pay special attention to their:

Search

Product Descriptions & Specs

+ 11 more pages

Sephora #18

Usability Score: 427

Pay special attention to their:

Product Page Layout

Account

+ 11 more pages

J.C. Penney #19

Usability Score: 421

Pay special attention to their:

Filtering & Sorting

Account

+ 9 more pages

Wayfair #20

Usability Score: 412

Pay special attention to their:

Form Layout

Account

+ 9 more pages

TigerDirect #21

Usability Score: 409

Pay special attention to their:

Cross Navigation & Compatibility

Product Page Layout

+ 9 more pages

Vitacost #22

Usability Score: 403

Pay special attention to their:

Total Cost

Field Descriptions

+ 7 more pages

Gap #23

Usability Score: 380

Pay special attention to their:

Search

Filtering & Sorting

+ 12 more pages

Barnes & Noble #24

Usability Score: 374

Pay special attention to their:

Search

Filtering & Sorting

+ 11 more pages

Office Depot #25

Usability Score: 362

Pay special attention to their:

Redundancy & Simplicity

Cross Navigation & Compatibility

+ 12 more pages

Kohl’s #26

Usability Score: 337

Pay special attention to their:

Search

Account

+ 6 more pages

Disney Store #27

Usability Score: 335

Pay special attention to their:

Product Page Layout

Field Descriptions

+ 7 more pages

Crate & Barrel #28

Usability Score: 324

Pay special attention to their:

Filtering & Sorting

Product Page Layout

+ 8 more pages

Build.com #29

Usability Score: 322

Pay special attention to their:

Search

Field Descriptions

+ 8 more pages

Walmart #30

Usability Score: 317

Pay special attention to their:

Account

Cross Navigation & Compatibility

+ 10 more pages

Best Buy #31

Usability Score: 317

Pay special attention to their:

Product Page Layout

Cross Navigation & Compatibility

+ 9 more pages

Urban Outfitters #32

Usability Score: 310

Pay special attention to their:

Product Page Layout

Field Descriptions

+ 10 more pages

Cabela’s #33

Usability Score: 286

Pay special attention to their:

Product Page Layout

Cross Navigation & Compatibility

+ 11 more pages

Walgreens #34

Usability Score: 277

Pay special attention to their:

Redundancy & Simplicity

Cross Navigation & Compatibility

+ 10 more pages

Macy’s #35

Usability Score: 266

Pay special attention to their:

Product Page Layout

Redundancy & Simplicity

+ 9 more pages

Staples #36

Usability Score: 261

Pay special attention to their:

Product Images

Navigation & Product Browsing

+ 6 more pages

Williams-Sonoma #37

Usability Score: 245

Pay special attention to their:

Filtering & Sorting

Product Page Layout

+ 8 more pages

Amazon #38

Usability Score: 236

Pay special attention to their:

Product Page Layout

Field Descriptions

+ 16 more pages

Victoria’s Secret #39

Usability Score: 227

Pay special attention to their:

Search

Total Cost

+ 10 more pages

Hayneedle #40

Usability Score: 211

Pay special attention to their:

Product Page Layout

Field Descriptions

+ 10 more pages

Foot Locker #41

Usability Score: 169

Pay special attention to their:

Search

Total Cost

+ 9 more pages

Costco #42

Usability Score: 164

Pay special attention to their:

Redundancy & Simplicity

Navigation & Product Browsing

+ 11 more pages

Bass Pro Shops #43

Usability Score: 157

Pay special attention to their:

Field Descriptions

Search

+ 8 more pages

Diapers #44

Usability Score: 124

Pay special attention to their:

Field Descriptions

Search

+ 12 more pages

Newegg #45

Usability Score: 95

Pay special attention to their:

Filtering & Sorting

Cross Navigation & Compatibility

+ 13 more pages

Dell #46

Usability Score: 86

Pay special attention to their:

Navigation & Product Browsing

Redundancy & Simplicity

+ 10 more pages

Gilt #47

Usability Score: 25

Pay special attention to their:

Account

Search

+ 15 more pages

Overstock #48

Usability Score: -63

Pay special attention to their:

Product Page Layout

Account

+ 4 more pages

HP #49

Usability Score: -266

Pay special attention to their:

Redundancy & Simplicity

Filtering & Sorting

+ 9 more pages

Rakuten #50

Usability Score: -320

Pay special attention to their:

Filtering & Sorting

Product Page Layout

+ 9 more pages

YourSite.com #?

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