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E-Commerce Product List Reviews

A benchmark of 50 product lists, filtering and sorting implementations ranked by usability

  • This benchmark database is based on usability reviews of 93 product list, filtering and sorting elements on 50 sites across 6 themes.
  • Click on a site in the graph or the list to see its full filtering and sorting experience and performance.
  • Each site’s overall product list experience is reflected in the list below while the scatterplot shows site score distributions within the 6 themes.
  • Tip: you can also navigate by step type.
Poor
Acceptable
Good

Product Lists & Filtering

93 guidelines

List Layout

6 guidelines

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5 guidelines

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8 guidelines

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5 guidelines

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8 guidelines

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5 guidelines

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5 guidelines

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10 guidelines

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10 guidelines

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11 guidelines

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4 guidelines

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11 guidelines

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5 guidelines

Guidelines and full benchmark content only available in Baymard Pro – Get Full Access

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Nordstrom #1

Usability Score: 679

Pay special attention to their:

Applying & Applied Filters

User Interface

L.L. Bean #2

Usability Score: 642

Pay special attention to their:

Sorting

Hover & Hit Areas

Macy’s #3

Usability Score: 634

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Scope & Logic

Product Thumbnails

Amazon #4

Usability Score: 619

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User Interface

Interface & Layout

Wayfair #5

Usability Score: 550

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Hover & Hit Areas

What Information to Include

Crutchfield #6

Usability Score: 513

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What Information to Include

Applying & Applied Filters

+ 1 more pages

Sears #7

Usability Score: 489

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Available Filters

Hover & Hit Areas

+ 1 more pages

Walmart #8

Usability Score: 473

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What Information to Include

Personalization

Nike #9

Usability Score: 455

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Scope & Logic

Sorting

J.C. Penney #10

Usability Score: 441

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Loading Products

Available Filters

Neiman Marcus #11

Usability Score: 439

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Product Thumbnails

Scope & Logic

B&H Photo #12

Usability Score: 431

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Loading Products

Sorting

+ 1 more pages

Diapers.com #13

Usability Score: 428

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Hover & Hit Areas

Loading Products

Sephora #14

Usability Score: 402

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Product Thumbnails

Sorting

Beauty.com #15

Usability Score: 389

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Product Thumbnails

Scope & Logic

Build.com #16

Usability Score: 367

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Comparison Tool

Product Thumbnails

+ 1 more pages

Newegg #17

Usability Score: 338

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Applying & Applied Filters

Loading Products

+ 1 more pages

Lowe’s #18

Usability Score: 336

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Loading Products

Applying & Applied Filters

Target #19

Usability Score: 296

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Available Filters

Applying & Applied Filters

Crate & Barrel #20

Usability Score: 293

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Personalization

Product Thumbnails

+ 1 more pages

Toys'R'Us #21

Usability Score: 259

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Loading Products

Scope & Logic

Victoria’s Secret #22

Usability Score: 230

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User Interface

Hover & Hit Areas

Walgreens #23

Usability Score: 211

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Loading Products

Hover & Hit Areas

Grainger #24

Usability Score: 204

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What Information to Include

Hover & Hit Areas

+ 1 more pages

Apple #25

Usability Score: 201

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Scope & Logic

Sorting

Dell #26

Usability Score: 196

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Available Filters

Scope & Logic

+ 1 more pages

Kohl’s #27

Usability Score: 182

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Personalization

User Interface

Bass Pro #28

Usability Score: 148

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Scope & Logic

Loading Products

Home Depot #29

Usability Score: 135

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Hover & Hit Areas

Scope & Logic

+ 1 more pages

REI #30

Usability Score: 114

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Loading Products

Comparison Tool

+ 1 more pages

Gap #31

Usability Score: 106

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Sorting

Hover & Hit Areas

Gilt #32

Usability Score: 98

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Available Filters

What Information to Include

Disney #33

Usability Score: 77

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Scope & Logic

Product Thumbnails

HSN #34

Usability Score: 63

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Available Filters

What Information to Include

Overstock #35

Usability Score: 34

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Scope & Logic

Personalization

Staples #36

Usability Score: 16

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Loading Products

Sorting

+ 1 more pages

Rakuten #37

Usability Score: -3

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Sorting

What Information to Include

DICK’S Sporting Goods #38

Usability Score: -8

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Scope & Logic

Personalization

Northern Tool #39

Usability Score: -11

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Hover & Hit Areas

Sorting

+ 1 more pages

Foot Locker #40

Usability Score: -13

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Sorting

Scope & Logic

Musician’s Friend #41

Usability Score: -29

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What Information to Include

User Interface

+ 1 more pages

Office Depot #42

Usability Score: -79

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Hover & Hit Areas

Applying & Applied Filters

+ 1 more pages

Ann Taylor #43

Usability Score: -82

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Sorting

Scope & Logic

Hayneedle #44

Usability Score: -108

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Comparison Tool

Personalization

+ 1 more pages

Best Buy #45

Usability Score: -119

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Loading Products

Available Filters

+ 1 more pages

Ralph Lauren #46

Usability Score: -143

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Scope & Logic

Loading Products

Williams-Sonoma #47

Usability Score: -219

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What Information to Include

User Interface

TigerDirect #48

Usability Score: -315

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Comparison Tool

Available Filters

+ 1 more pages

Urban Outfitters #49

Usability Score: -407

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Sorting

Available Filters

Cabela’s #50

Usability Score: -439

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Scope & Logic

What Information to Include

+ 1 more pages

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