With the end of an unusual 2020 nearing, here’s an overview of:
The most popular UX research articles we published in 2020 were:
During 2020 we’ve conducted and published 16,500 hours of new UX research, and on top of that deployed a number of site and tool improvements. The four most significant projects we completed during 2020 were:
We published 199 new mobile UX guidelines based on extensive mobile usability testing. We subsequently conducted a new 2020 mobile UX benchmark providing you 9,000+ new mobile best- and worst-practice examples. This completes our mobile web UX research project (but 2021 Mobile App UX research is already underway).
All new benchmarks published by Baymard will feature a much more detailed view of the actual site implementation assessed. The new implementation overlay (as seen above) will show you the actual assessment selections made for each of the 70,000+ UX performance ratings in the Benchmark tool, for the 40,000+ annotation pins in the Page Design tool, and for the 40,000+ Best- and Worst Practice examples found across the Guidelines.
All benchmark UX performance scorecards now show historic Year-Over-Year performance comparisons, comparing the site’s current year (the bar chart) with the site’s past UX performances from our past benchmarks. In practice, this means that the benchmark case study pages will now, by default, show you 42,000+ extra UX performance ratings on top of the current year’s performance ratings.
Most of Baymard’s development team have spent close to one full year building a completely new version of the Review Tool available in Baymard Premium.
The Review Tool allows you to self-assess your own, a competitor’s, or a prototype website, against any of the 800+ guidelines available in Baymard Premium. This allows you to get detailed research-backed instructions for how to improve UX, to document the site’s topic-level UX performance, and to compare it to any top 60 site’s e-commerce performance.
The tool is based on 7,000+ site implementation scenarios, that are each traced back to specific findings among Baymard’s 54,000+ hours of UX research. This enables you to create highly accurate and repeatable heuristic evaluations.
In 2020 we welcomed 8 new team members to Baymard – and we are currently hiring one more UX Auditor in EMEA (deadline: Monday, 20 December 2020).
Looking ahead to 2021, we’re conducting 4 new UX research projects in parallel. Just this week the research team at Baymard wrapped up 800+ new user/site test sessions, which we’ll spend 2021 Q1 and Q2 analyzing and publishing:
On top of this we will very soon release our new benchmarks on ‘B2B E-Commerce’, ‘Mobile Apps’, and updated benchmarks for ‘Homepage & Category’ and ‘Product Lists & Filtering’.
We’re looking forward to 2021.
– Christian, Jamie, and the entire Baymard team
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