New 2023 Mobile Customer Accounts UX Benchmark with 1,600+ Performance Scores and 1,100+ Best Practice Examples

At Baymard we’ve just released a new Mobile Customer Accounts UX benchmark.

This adds to our existing e-commerce UX benchmark.

UX Benchmark with 1,100+ New Examples

Our 68 core benchmark sites have been manually assessed across our 29 most important research-based Mobile Customer Accounts UX guidelines.

This provides you with:

  • 1,100+ new worst and best practice Mobile Customer Accounts UX implementation examples already embedded in the 29 UX guidelines

  • 1,600+ new Mobile Customer Accounts UX performance scores from the 68 sites — view them and the updated case-study dataset in the UX Benchmark tool

  • 180+ new full-page design examples of account dashboards, and account management pages from leading e-commerce sites in the Page Design tool

Mobile Customer Accounts UX Performance

The 68 sites’ 1,600+ UX performance scores are summarized in the interactive scatterplot below — showing you how they perform collectively and individually:


A publicly available overview of the research and benchmark can be found on our Accounts & Self-Service UX research overview page.

Getting access: all 1,600+ UX performance scores and 1,100+ implementation examples are available immediately and in full within Baymard Premium. (If you already have an account open the Mobile Web: Accounts & Self-Service guideline collection.) If you want to know how your website performs and compares, then learn more about getting Baymard to conduct a UX Audit of your site.

Authored by Anders Nielsen on March 15, 2023

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