At Baymard, we’ve just released a new UX benchmark with 9 “Electronics & Office” UX case studies.
This follows from our large-scale user testing and adds to our existing ecommerce UX benchmark.
In this article, we give you a snapshot of the overall UX performance.
9 Electronics & Office UX Case Studies and the Overall Performance
These are the 9 in-depth Electronics & Office UX case studies.
The 9 electronics and office equipment sites have been manually assessed across 500+ research-based UX parameters relevant to Electronics & Office, resulting in 5,000+ weighted UX performance scores and 3,900+ best practice examples from these desktop and mobile sites.
Each of the 5,000+ UX performance scores from the 9 Electronics & Office case studies is summarized in the interactive scatterplot below — showing you how they perform collectively and individually:
The overall UX performance of the electronics and office sites ranges from “poor” to “good” with most sites in the “mediocre” to “decent” range.
Overall, most of the sites demonstrated a generally capable experience; however, they often failed at moments that required orientation, comparison, and reassurance.
Early discovery often suffered from promotional noise, fragmented taxonomies, and missing “view all” or deal-based entry points, which push users into premature narrowing before they fully understand the catalog.
Across lists and product pages, many sites struggled to support side-by-side evaluation of similar products.
Inconsistent attributes, insufficient imagery, and underpowered comparison tools forced extra navigation and manual tracking in an industry where informed comparison is essential.
Checkout flows were generally functional, but often failed to clearly communicate delivery timing, total cost, financing details, or confirmation of completed actions.
These gaps carried into self-service areas, weakening trust during order tracking and ongoing account management.
As this benchmark shows, with only 1 site delivering a “good” or better overall user experience, there is plenty of room for improvement.
A publicly available overview of the research and benchmark can be found on our Electronics & Office UX research overview page.
Getting access: all 5,000+ UX performance scores, 3,900+ best practice examples, and the UX insights from researching the Electronics & Office ecommerce industry are available immediately and in full within Baymard. (If you already have access through an account, open the Electronics & Office UX Benchmark collection.)
If you want to know how your home improvement and hardware desktop site, mobile site, or app performs and compares, then learn more about getting Baymard to conduct a Electronics & Office UX audit of your site or app.
