Benchmark Overview

Dell’s E-Commerce UX

This is a case study of Dell’s e-commerce user experience (UX) performance. It’s based on a full-performance review of more than 550 design elements. 59 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape

Dell’s overall e-commerce UX performance is poor. Some of Dell’s biggest UX issues are caused by broken Cart & Checkout, poor Mobile E-Commerce, and poor Product Page performances.

Dell’s Homepage & Category performance is mediocre. Notably, Dell’s category performance is hampered by poor Main Navigation and broken Intermediary Category Pages, although this is helped somewhat by good Homepage.

Dell’s On-Site Search performance is acceptable.

Dell’s Product Lists & Filtering performance is poor. Some of Dell’s biggest product list usability issues are due to mediocre Comparison Tool, poor List Items: Personalization, and broken Filtering: Scope & Logic.

Dell’s Product Page performance is poor. Some of Dell’s biggest product page usability issues are due to mediocre Product Page Layout, poor Specifications Sheet, and poor Product Variations.

Dell’s Cart & Checkout performance is broken. Some of Dell’s biggest checkout usability issues are due to mediocre Order Confirmation & E-Mail, poor Gifting Flow & Features, and poor Field Design & Features. That said, their checkout performs great within Order Review.

Dell’s Mobile E-Commerce performance is poor. Dell’s mobile design is particularly thwarted by usability issues related to mediocre Mobile Product Descriptions, Specs, & Images, poor Mobile Filtering & Sorting, and poor Mobile Product Page Layouts. That said, their mobile design performs well within Mobile Validation Errors.

Rank: 58 of 60

Usability Score: 218

URL: dell.com


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Poor
Acceptable
Good

Dell's E-Commerce UX: 577 guidelines · Comparative score: 218.2

Homepage & Category: 61 guidelines · Score: 609.7

Homepage: 15 guidelines · Score: 189.8

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Guideline #237 Adhered High · Score: 33.2

Guideline #240 Adhered High · Score: 23.7

Guideline #242 Adhered High · Score: 23.7

Guideline #248 Adhered High · Score: 23.7

Guideline #235 Adhered High · Score: 14.2

Guideline #238 Adhered Low · Score: 11.9

Guideline #236 Adhered High · Score: 14.2

Guideline #246 Not Applicable · Score: 0.0

Guideline #249 Neutral · Score: 0.0

Guideline #245 Issue Resolved · Score: 23.7

Guideline #241 Adhered Low · Score: 7.1

Guideline #247 Not Applicable · Score: 0.0

Guideline #239 Not Applicable · Score: 0.0

Guideline #264 Neutral · Score: 0.0

Guideline #257 Adhered High · Score: 14.2

Category Taxonomy: 14 guidelines · Score: 182.7

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Guideline #253 Violated High · Score: -33.2

Guideline #261 Adhered High · Score: 23.7

Guideline #263 Adhered High · Score: 33.2

Guideline #266 Violated High · Score: -23.7

Guideline #267 Adhered Low · Score: 16.6

Guideline #268 Adhered High · Score: 28.5

Guideline #259 Issue Resolved · Score: 38.0

Guideline #282 Adhered High · Score: 23.7

Guideline #286 Adhered High · Score: 23.7

Guideline #274 Not Applicable · Score: 0.0

Guideline #251 Not Applicable · Score: 0.0

Guideline #278 Adhered High · Score: 19.0

Guideline #277 Issue Resolved · Score: 19.0

Guideline #318 Adhered High · Score: 14.2

Main Navigation: 16 guidelines · Score: 151.8

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Guideline #287 Violated High · Score: -33.2

Guideline #294 Not Applicable · Score: 0.0

Guideline #302 Adhered High · Score: 33.2

Guideline #289 Adhered High · Score: 23.7

Guideline #288 Violated Low · Score: -14.2

Guideline #303 Not Applicable · Score: 0.0

Guideline #298 Issue Resolved · Score: 28.5

Guideline #291 Not Applicable · Score: 0.0

Guideline #297 Not Applicable · Score: 0.0

Guideline #256 Issue Resolved · Score: 23.7

Guideline #304 Issue Resolved · Score: 23.7

Guideline #305 Adhered High · Score: 19.0

Guideline #296 Issue Resolved · Score: 19.0

Guideline #299 Issue Resolved · Score: 14.2

Guideline #306 Issue Resolved · Score: 14.2

Guideline #300 Not Applicable · Score: 0.0

Intermediary Category Pages: 6 guidelines · Score: -14.2

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Guideline #307 Violated High · Score: -38.0

Guideline #309 Not Applicable · Score: 0.0

Guideline #308 Issue Resolved · Score: 23.7

Guideline #311 Not Applicable · Score: 0.0

Guideline #312 Not Applicable · Score: 0.0

Guideline #310 Not Applicable · Score: 0.0

Site-Wide Layout: 10 guidelines · Score: 99.6

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Guideline #279 Adhered High · Score: 23.7

Guideline #258 Issue Resolved · Score: 38.0

Guideline #252 Adhered High · Score: 23.7

Guideline #250 Violated High · Score: -19.0

Guideline #293 Violated High · Score: -19.0

Guideline #290 Adhered High · Score: 14.2

Guideline #284 Issue Resolved · Score: 14.2

Guideline #260 Adhered High · Score: 14.2

Guideline #255 Adhered High · Score: 9.5

Guideline #273 Not Applicable · Score: 0.0

On-Site Search: 49 guidelines · Score: 530.5

Search Query Types: 12 guidelines · Score: 36.9

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Guideline #333 Adhered High · Score: 53.7

Guideline #334 Violated Low · Score: -26.9

Guideline #340 Adhered High · Score: 33.6

Guideline #335 Violated Low · Score: -16.8

Guideline #337 Not Applicable · Score: 0.0

Guideline #341 Adhered High · Score: 47.0

Guideline #344 Violated High · Score: -47.0

Guideline #399 Violated High · Score: -33.6

Guideline #338 Not Applicable · Score: 0.0

Guideline #347 Not Applicable · Score: 0.0

Guideline #342 Adhered High · Score: 26.9

Guideline #398 Not Applicable · Score: 0.0

Search Form & Logic: 10 guidelines · Score: 147.7

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Guideline #336 Not Applicable · Score: 0.0

Guideline #346 Adhered High · Score: 40.3

Guideline #349 Issue Resolved · Score: 33.6

Guideline #407 Adhered High · Score: 47.0

Guideline #339 Issue Resolved · Score: 33.6

Guideline #343 Not Applicable · Score: 0.0

Guideline #351 Adhered High · Score: 33.6

Guideline #348 Violated High · Score: -26.9

Guideline #350 Violated High · Score: -13.4

Guideline #352 Not Applicable · Score: 0.0

Search Autocomplete: 7 guidelines · Score: 67.2

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Guideline #359 Adhered High · Score: 40.3

Guideline #404 Adhered Low · Score: 20.1

Guideline #361 Violated High · Score: -20.1

Guideline #356 Issue Resolved · Score: 33.6

Guideline #369 Neutral · Score: 0.0

Guideline #368 Violated High · Score: -33.6

Guideline #363 Adhered High · Score: 26.9

Results Logic & Guidance: 8 guidelines · Score: 97.4

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Guideline #358 Adhered Low · Score: 23.5

Guideline #362 Adhered High · Score: 47.0

Guideline #370 Violated High · Score: -40.3

Guideline #367 Not Applicable · Score: 0.0

Guideline #355 Neutral · Score: 0.0

Guideline #394 Issue Resolved · Score: 33.6

Guideline #365 Issue Resolved · Score: 33.6

Guideline #371 Not Applicable · Score: 0.0

Results Layout & Filtering: 12 guidelines · Score: 181.3

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Guideline #382 Violated High · Score: -33.6

Guideline #379 Violated Low · Score: -26.9

Guideline #386 Issue Resolved · Score: 47.0

Guideline #381 Adhered High · Score: 26.9

Guideline #377 Violated High · Score: -33.6

Guideline #376 Adhered High · Score: 53.7

Guideline #403 Adhered High · Score: 47.0

Guideline #393 Neutral · Score: 0.0

Guideline #406 Not Applicable · Score: 0.0

Guideline #378 Adhered High · Score: 33.6

Guideline #401 Issue Resolved · Score: 26.9

Guideline #402 Adhered High · Score: 40.3

Product Lists & Filtering: 94 guidelines · Score: 24.3

List Layout: 7 guidelines · Score: 94.4

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Guideline #541 Not Applicable · Score: 0.0

Guideline #533 Adhered Low · Score: 16.2

Guideline #531 Adhered Low · Score: 13.5

Guideline #537 Adhered High · Score: 27.0

Guideline #535 Not Applicable · Score: 0.0

Guideline #536 Not Applicable · Score: 0.0

Guideline #862 Adhered High · Score: 37.7

Loading Products: 5 guidelines · Score: 32.4

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Guideline #501 Adhered Low · Score: 16.2

Guideline #502 Violated High · Score: -32.4

Guideline #503 Adhered High · Score: 16.2

Guideline #504 Issue Resolved · Score: 32.4

Guideline #505 Not Applicable · Score: 0.0

List Items: Product Info & Thumbnails: 16 guidelines · Score: 115.9

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Guideline #440 Adhered High · Score: 43.1

Guideline #421 Not Applicable · Score: 0.0

Guideline #443 Violated Low · Score: -18.9

Guideline #446 Not Applicable · Score: 0.0

Guideline #422 Adhered High · Score: 32.4

Guideline #441 Violated High · Score: -27.0

Guideline #447 Not Applicable · Score: 0.0

Guideline #444 Not Applicable · Score: 0.0

Guideline #455 Not Applicable · Score: 0.0

Guideline #445 Adhered High · Score: 37.7

Guideline #457 Not Applicable · Score: 0.0

Guideline #463 Not Applicable · Score: 0.0

Guideline #456 Adhered High · Score: 27.0

Guideline #458 Not Applicable · Score: 0.0

Guideline #459 Not Applicable · Score: 0.0

Guideline #462 Adhered High · Score: 21.6

List Items: Interface & Hit Areas: 10 guidelines · Score: 5.4

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Guideline #448 Violated High · Score: -37.7

Guideline #528 Adhered Low · Score: 18.9

Guideline #452 Adhered High · Score: 27.0

Guideline #450 Not Applicable · Score: 0.0

Guideline #449 Adhered High · Score: 27.0

Guideline #525 Violated High · Score: -27.0

Guideline #527 Violated High · Score: -27.0

Guideline #529 Issue Resolved · Score: 32.4

Guideline #530 Violated Low · Score: -8.1

Guideline #526 Not Applicable · Score: 0.0

List Items: Personalization: 5 guidelines · Score: -32.4

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Guideline #480 Violated High · Score: -37.7

Guideline #482 Adhered High · Score: 27.0

Guideline #483 Not Applicable · Score: 0.0

Guideline #485 Not Applicable · Score: 0.0

Guideline #484 Violated High · Score: -21.6

Filtering: Available Filters: 10 guidelines · Score: -177.9

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Guideline #409 Violated Low · Score: -21.6

Guideline #413 Not Applicable · Score: 0.0

Guideline #418 Violated High · Score: -37.7

Guideline #408 Not Applicable · Score: 0.0

Guideline #417 Violated High · Score: -37.7

Guideline #540 Not Applicable · Score: 0.0

Guideline #410 Not Applicable · Score: 0.0

Guideline #414 Violated High · Score: -27.0

Guideline #416 Violated High · Score: -27.0

Guideline #415 Violated High · Score: -27.0

Filtering: Scope & Logic: 14 guidelines · Score: -37.7

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Guideline #424 Violated High · Score: -37.7

Guideline #427 Adhered High · Score: 37.7

Guideline #433 Violated High · Score: -37.7

Guideline #423 Not Applicable · Score: 0.0

Guideline #430 Violated High · Score: -32.4

Guideline #428 Adhered High · Score: 21.6

Guideline #432 Not Applicable · Score: 0.0

Guideline #429 Adhered High · Score: 10.8

Guideline #436 Not Applicable · Score: 0.0

Guideline #439 Not Applicable · Score: 0.0

Guideline #488 Adhered High · Score: 27.0

Guideline #492 Violated High · Score: -27.0

Guideline #493 Adhered High · Score: 27.0

Guideline #486 Violated High · Score: -27.0

Filtering: Interface & Layout: 11 guidelines · Score: -2.7

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Guideline #468 Not Applicable · Score: 0.0

Guideline #474 Not Applicable · Score: 0.0

Guideline #470 Issue Resolved · Score: 37.7

Guideline #464 Violated Low · Score: -13.5

Guideline #467 Violated High · Score: -27.0

Guideline #475 Violated Low · Score: -13.5

Guideline #479 Adhered High · Score: 27.0

Guideline #476 Violated Low · Score: -13.5

Guideline #465 Neutral · Score: 0.0

Guideline #471 Not Applicable · Score: 0.0

Guideline #472 Not Applicable · Score: 0.0

Sorting: 11 guidelines · Score: 59.3

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Guideline #510 Adhered High · Score: 43.1

Guideline #511 Violated High · Score: -37.7

Guideline #539 Adhered High · Score: 21.6

Guideline #514 Adhered High · Score: 27.0

Guideline #513 Adhered High · Score: 27.0

Guideline #509 Violated High · Score: -27.0

Guideline #521 Adhered High · Score: 27.0

Guideline #517 Violated High · Score: -21.6

Guideline #515 Not Applicable · Score: 0.0

Guideline #516 Not Applicable · Score: 0.0

Guideline #523 Not Applicable · Score: 0.0

Comparison Tool: 5 guidelines · Score: -32.4

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Guideline #495 Adhered High · Score: 37.7

Guideline #496 Violated Low · Score: -13.5

Guideline #497 Violated Low · Score: -18.9

Guideline #499 Violated High · Score: -16.2

Guideline #498 Violated High · Score: -21.6

Product Page: 95 guidelines · Score: 107.0

Product Page Layout: 8 guidelines · Score: -5.2

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Guideline #751 Not Applicable · Score: 0.0

Guideline #753 Not Applicable · Score: 0.0

Guideline #758 Adhered High · Score: 24.2

Guideline #757 Not Applicable · Score: 0.0

Guideline #784 Violated High · Score: -17.3

Guideline #738 Violated High · Score: -20.7

Guideline #766 Adhered High · Score: 17.3

Guideline #846 Violated Low · Score: -8.6

Product Images: 9 guidelines · Score: 98.4

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Guideline #740 Adhered High · Score: 27.6

Guideline #741 Adhered Low · Score: 12.1

Guideline #747 Adhered High · Score: 24.2

Guideline #755 Adhered High · Score: 17.3

Guideline #744 Adhered High · Score: 17.3

Guideline #745 Violated High · Score: -17.3

Guideline #752 Adhered High · Score: 17.3

Guideline #854 Adhered High · Score: 17.3

Guideline #756 Violated High · Score: -17.3

Image Gallery UI: 10 guidelines · Score: 10.4

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Guideline #774 Not Applicable · Score: 0.0

Guideline #771 Not Applicable · Score: 0.0

Guideline #776 Not Applicable · Score: 0.0

Guideline #775 Not Applicable · Score: 0.0

Guideline #779 Violated High · Score: -17.3

Guideline #783 Issue Resolved · Score: 17.3

Guideline #781 Not Applicable · Score: 0.0

Guideline #773 Issue Resolved · Score: 10.4

Guideline #778 Not Applicable · Score: 0.0

Guideline #777 Not Applicable · Score: 0.0

Product Video & 360-View: 4 guidelines · Score: 3.5

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Guideline #759 Adhered High · Score: 17.3

Guideline #770 Not Applicable · Score: 0.0

Guideline #760 Violated High · Score: -13.8

Guideline #761 Not Applicable · Score: 0.0

The 'Buy' Section: 9 guidelines · Score: -39.7

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Guideline #791 Adhered High · Score: 17.3

Guideline #795 Violated High · Score: -24.2

Guideline #820 Not Applicable · Score: 0.0

Guideline #798 Issue Resolved · Score: 17.3

Guideline #817 Violated High · Score: -17.3

Guideline #792 Violated High · Score: -17.3

Guideline #816 Violated Low · Score: -8.6

Guideline #793 Not Applicable · Score: 0.0

Guideline #789 Violated High · Score: -6.9

Shipping, Returns, and Gifting: 7 guidelines · Score: 15.5

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Guideline #825 Issue Resolved · Score: 17.3

Guideline #826 Issue Resolved · Score: 17.3

Guideline #803 Violated Low · Score: -12.1

Guideline #836 Violated High · Score: -17.3

Guideline #804 Not Applicable · Score: 0.0

Guideline #802 Adhered High · Score: 10.4

Guideline #805 Not Applicable · Score: 0.0

Product Variations: 9 guidelines · Score: 5.2

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Guideline #848 Adhered High · Score: 24.2

Guideline #853 Violated High · Score: -17.3

Guideline #849 Violated High · Score: -17.3

Guideline #837 Not Applicable · Score: 0.0

Guideline #851 Violated Low · Score: -5.2

Guideline #800 Not Applicable · Score: 0.0

Guideline #850 Adhered High · Score: 6.9

Guideline #852 Adhered High · Score: 6.9

Guideline #856 Adhered High · Score: 6.9

Product Descriptions: 7 guidelines · Score: 82.8

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Guideline #841 Adhered High · Score: 24.2

Guideline #843 Adhered High · Score: 24.2

Guideline #861 Adhered High · Score: 17.3

Guideline #860 Adhered High · Score: 17.3

Guideline #845 Adhered High · Score: 17.3

Guideline #844 Violated Low · Score: -8.6

Guideline #847 Violated Low · Score: -8.6

Specifications Sheet: 5 guidelines · Score: -8.6

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Guideline #858 Adhered High · Score: 24.2

Guideline #840 Violated High · Score: -17.3

Guideline #835 Violated Low · Score: -8.6

Guideline #839 Violated High · Score: -17.3

Guideline #857 Adhered High · Score: 10.4

User Reviews: 13 guidelines · Score: -69.0

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Guideline #739 Adhered High · Score: 24.2

Guideline #743 Violated High · Score: -24.2

Guideline #750 Violated High · Score: -27.6

Guideline #749 Not Applicable · Score: 0.0

Guideline #768 Adhered High · Score: 17.3

Guideline #742 Violated High · Score: -17.3

Guideline #748 Violated High · Score: -17.3

Guideline #785 Violated High · Score: -17.3

Guideline #767 Violated High · Score: -17.3

Guideline #765 Not Applicable · Score: 0.0

Guideline #746 Violated High · Score: -17.3

Guideline #763 Adhered High · Score: 10.4

Guideline #786 Adhered High · Score: 17.3

Auxiliary Content: 5 guidelines · Score: -57.0

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Guideline #807 Violated Low · Score: -12.1

Guideline #788 Violated High · Score: -20.7

Guideline #787 Violated High · Score: -17.3

Guideline #806 Not Applicable · Score: 0.0

Guideline #769 Violated Low · Score: -6.9

Cross-Sells & Cross-Navigation: 9 guidelines · Score: 70.8

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Guideline #810 Adhered High · Score: 17.3

Guideline #811 Adhered High · Score: 24.2

Guideline #828 Neutral · Score: 0.0

Guideline #813 Adhered High · Score: 17.3

Guideline #814 Adhered Low · Score: 8.6

Guideline #812 Violated High · Score: -17.3

Guideline #821 Neutral · Score: 0.0

Guideline #819 Adhered High · Score: 20.7

Guideline #827 Not Applicable · Score: 0.0

Cart & Checkout: 134 guidelines · Score: -56.8

Shopping Cart & “Added to Cart” Behavior: 10 guidelines · Score: 34.9

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Guideline #601 Issue Resolved · Score: 14.6

Guideline #600 Issue Resolved · Score: 14.6

Guideline #602 Adhered High · Score: 14.6

Guideline #603 Issue Resolved · Score: 14.6

Guideline #732 Adhered Low · Score: 10.2

Guideline #620 Violated High · Score: -14.6

Guideline #623 Violated High · Score: -14.6

Guideline #622 Violated Low · Score: -7.3

Guideline #673 Adhered High · Score: 14.6

Guideline #624 Violated High · Score: -11.6

Account Selection & Creation: 9 guidelines · Score: 27.7

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Guideline #637 Adhered High · Score: 20.4

Guideline #652 Violated High · Score: -20.4

Guideline #639 Violated Low · Score: -10.2

Guideline #677 Neutral · Score: 0.0

Guideline #638 Adhered Low · Score: 7.3

Guideline #653 Violated Low · Score: -7.3

Guideline #676 Adhered High · Score: 14.6

Guideline #665 Adhered High · Score: 14.6

Guideline #640 Adhered High · Score: 8.7

Customer & Address Information: 12 guidelines · Score: -27.7

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Guideline #731 Violated Low · Score: -10.2

Guideline #566 Violated Low · Score: -11.6

Guideline #567 Not Applicable · Score: 0.0

Guideline #565 Issue Resolved · Score: 20.4

Guideline #736 Issue Resolved · Score: 20.4

Guideline #561 Violated High · Score: -14.6

Guideline #558 Violated High · Score: -14.6

Guideline #557 Violated High · Score: -14.6

Guideline #560 Not Applicable · Score: 0.0

Guideline #573 Violated High · Score: -11.6

Guideline #562 Not Applicable · Score: 0.0

Guideline #564 Adhered High · Score: 8.7

Gifting Flow & Features: 5 guidelines · Score: -14.6

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Guideline #647 Not Applicable · Score: 0.0

Guideline #650 Violated High · Score: -14.6

Guideline #646 Not Applicable · Score: 0.0

Guideline #649 Not Applicable · Score: 0.0

Guideline #645 Not Applicable · Score: 0.0

Shipping & Store Pickup: 11 guidelines · Score: -23.3

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Guideline #544 Adhered High · Score: 20.4

Guideline #547 Violated Low · Score: -8.7

Guideline #550 Violated High · Score: -14.6

Guideline #543 Violated High · Score: -14.6

Guideline #548 Violated High · Score: -11.6

Guideline #549 Issue Resolved · Score: 5.8

Guideline #632 Not Applicable · Score: 0.0

Guideline #633 Not Applicable · Score: 0.0

Guideline #631 Not Applicable · Score: 0.0

Guideline #634 Not Applicable · Score: 0.0

Guideline #635 Not Applicable · Score: 0.0

Payment Flow & Methods (Incl. 3rd-Party): 8 guidelines · Score: -14.6

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Guideline #590 Violated High · Score: -14.6

Guideline #671 Neutral · Score: 0.0

Guideline #617 Not Applicable · Score: 0.0

Guideline #615 Neutral · Score: 0.0

Guideline #616 Not Applicable · Score: 0.0

Guideline #672 Violated High · Score: -11.6

Guideline #586 Adhered High · Score: 11.6

Guideline #589 Not Applicable · Score: 0.0

Credit Card Form: 10 guidelines · Score: -58.2

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Guideline #582 Violated High · Score: -20.4

Guideline #594 Violated High · Score: -20.4

Guideline #587 Violated High · Score: -20.4

Guideline #583 Issue Resolved · Score: 14.6

Guideline #588 Adhered Low · Score: 7.3

Guideline #577 Violated Low · Score: -7.3

Guideline #584 Violated Low · Score: -7.3

Guideline #591 Violated Low · Score: -5.8

Guideline #585 Violated Low · Score: -4.4

Guideline #664 Adhered High · Score: 5.8

Order Review: 5 guidelines · Score: 56.8

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Guideline #552 Adhered High · Score: 20.4

Guideline #556 Adhered High · Score: 17.5

Guideline #545 Adhered High · Score: 14.6

Guideline #551 Violated Low · Score: -7.3

Guideline #553 Adhered High · Score: 11.6

Order Confirmation & E-Mail: 4 guidelines · Score: 0.0

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Guideline #599 Violated Low · Score: -7.3

Guideline #596 Violated Low · Score: -5.8

Guideline #598 Adhered High · Score: 8.7

Guideline #597 Adhered Low · Score: 4.4

Form & Page Design: 10 guidelines · Score: -24.8

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Guideline #606 Adhered High · Score: 14.6

Guideline #611 Violated High · Score: -14.6

Guideline #687 Not Applicable · Score: 0.0

Guideline #613 Violated High · Score: -8.7

Guideline #607 Adhered Low · Score: 4.4

Guideline #608 Adhered High · Score: 8.7

Guideline #730 Violated High · Score: -20.4

Guideline #679 Issue Resolved · Score: 20.4

Guideline #668 Violated High · Score: -14.6

Guideline #733 Violated High · Score: -14.6

User Interactions & Distractions: 10 guidelines · Score: -17.5

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Guideline #696 Issue Resolved · Score: 20.4

Guideline #707 Violated High · Score: -14.6

Guideline #609 Adhered High · Score: 14.6

Guideline #709 Violated High · Score: -14.6

Guideline #726 Issue Resolved · Score: 17.5

Guideline #714 Not Applicable · Score: 0.0

Guideline #727 Violated High · Score: -20.4

Guideline #713 Violated High · Score: -17.5

Guideline #657 Violated High · Score: -8.7

Guideline #699 Adhered High · Score: 5.8

Cross-Sells: 4 guidelines · Score: 32.0

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Guideline #581 Issue Resolved · Score: 20.4

Guideline #579 Violated Low · Score: -7.3

Guideline #580 Adhered High · Score: 14.6

Guideline #578 Adhered Low · Score: 4.4

Validation Errors & Data Persistence: 10 guidelines · Score: 55.3

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Guideline #720 Adhered High · Score: 23.3

Guideline #723 Adhered High · Score: 23.3

Guideline #722 Violated Low · Score: -10.2

Guideline #719 Adhered Low · Score: 10.2

Guideline #721 Neutral · Score: 0.0

Guideline #718 Violated High · Score: -17.5

Guideline #625 Adhered High · Score: 17.5

Guideline #626 Adhered High · Score: 17.5

Guideline #627 Violated High · Score: -8.7

Guideline #629 Not Applicable · Score: 0.0

Field Labels & Microcopy: 7 guidelines · Score: -40.8

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Guideline #686 Violated Low · Score: -11.6

Guideline #683 Violated High · Score: -20.4

Guideline #681 Adhered High · Score: 14.6

Guideline #685 Not Applicable · Score: 0.0

Guideline #694 Violated High · Score: -14.6

Guideline #690 Not Applicable · Score: 0.0

Guideline #689 Violated High · Score: -8.7

Field Design & Features: 8 guidelines · Score: -30.6

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Guideline #674 Violated High · Score: -20.4

Guideline #659 Violated High · Score: -14.6

Guideline #669 Adhered High · Score: 14.6

Guideline #660 Violated High · Score: -14.6

Guideline #658 Neutral · Score: 0.0

Guideline #705 Not Applicable · Score: 0.0

Guideline #670 Violated Low · Score: -4.4

Guideline #663 Issue Resolved · Score: 8.7

Default Values & Autocompletion: 8 guidelines · Score: -1.5

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Guideline #555 Violated High · Score: -20.4

Guideline #554 Adhered High · Score: 17.5

Guideline #568 Violated High · Score: -17.5

Guideline #576 Adhered High · Score: 14.6

Guideline #572 Not Applicable · Score: 0.0

Guideline #734 Violated Low · Score: -4.4

Guideline #618 Not Applicable · Score: 0.0

Guideline #571 Adhered High · Score: 8.7

Mobile E-Commerce: 144 guidelines · Score: 94.6

Mobile Homepage, Navigation, & Search: 12 guidelines · Score: -147.8

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Guideline #209 Violated High · Score: -31.5

Guideline #116 Violated High · Score: -31.5

Guideline #130 Violated High · Score: -23.6

Guideline #228 Violated High · Score: -19.7

Guideline #210 Adhered Low · Score: 13.8

Guideline #211 Violated High · Score: -31.5

Guideline #229 Adhered Low · Score: 13.8

Guideline #230 Violated High · Score: -27.6

Guideline #203 Violated High · Score: -23.6

Guideline #166 Adhered Low · Score: 13.8

Guideline #93 Not Applicable · Score: 0.0

Guideline #91 Neutral · Score: 0.0

Mobile Product Lists: 15 guidelines · Score: -65.0

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Guideline #90 Violated High · Score: -31.5

Guideline #89 Violated High · Score: -27.6

Guideline #79 Violated High · Score: -23.6

Guideline #233 Violated High · Score: -19.7

Guideline #87 Violated Low · Score: -9.9

Guideline #76 Adhered High · Score: 23.6

Guideline #80 Violated High · Score: -19.7

Guideline #143 Adhered High · Score: 19.7

Guideline #78 Adhered High · Score: 19.7

Guideline #216 Not Applicable · Score: 0.0

Guideline #75 Neutral · Score: 0.0

Guideline #74 Adhered Low · Score: 3.9

Guideline #158 Violated Low · Score: -9.9

Guideline #162 Adhered Low · Score: 9.9

Guideline #102 Not Applicable · Score: 0.0

Mobile Filtering & Sorting: 9 guidelines · Score: 5.9

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Guideline #212 Violated High · Score: -27.6

Guideline #221 Adhered High · Score: 27.6

Guideline #215 Violated Low · Score: -9.9

Guideline #222 Adhered High · Score: 19.7

Guideline #68 Violated High · Score: -19.7

Guideline #232 Adhered High · Score: 19.7

Guideline #219 Violated High · Score: -15.8

Guideline #213 Not Applicable · Score: 0.0

Guideline #142 Adhered High · Score: 11.8

Mobile Product Page Layouts: 6 guidelines · Score: -3.9

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Guideline #111 Violated High · Score: -27.6

Guideline #144 Adhered High · Score: 23.6

Guideline #154 Violated High · Score: -19.7

Guideline #149 Violated High · Score: -19.7

Guideline #234 Issue Resolved · Score: 19.7

Guideline #176 Adhered High · Score: 19.7

Mobile Product Descriptions, Specs, & Images: 13 guidelines · Score: 23.6

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Guideline #159 Violated High · Score: -23.6

Guideline #169 Violated High · Score: -15.8

Guideline #77 Not Applicable · Score: 0.0

Guideline #109 Adhered High · Score: 31.5

Guideline #110 Neutral · Score: 0.0

Guideline #113 Violated High · Score: -27.6

Guideline #112 Adhered High · Score: 15.8

Guideline #114 Neutral · Score: 0.0

Guideline #148 Adhered High · Score: 27.6

Guideline #133 Adhered High · Score: 19.7

Guideline #134 Not Applicable · Score: 0.0

Guideline #164 Violated High · Score: -27.6

Guideline #163 Adhered High · Score: 23.6

Mobile Shopping Cart, Cost & Account: 10 guidelines · Score: 88.7

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Guideline #208 Adhered High · Score: 19.7

Guideline #140 Adhered Low · Score: 5.9

Guideline #104 Adhered High · Score: 31.5

Guideline #103 Adhered High · Score: 27.6

Guideline #107 Adhered High · Score: 23.6

Guideline #106 Adhered Low · Score: 9.9

Guideline #127 Violated Low · Score: -9.9

Guideline #179 Adhered High · Score: 27.6

Guideline #180 Violated High · Score: -27.6

Guideline #185 Violated High · Score: -19.7

Mobile Checkout Information: 15 guidelines · Score: -3.9

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Guideline #120 Not Applicable · Score: 0.0

Guideline #108 Adhered High · Score: 27.6

Guideline #168 Not Applicable · Score: 0.0

Guideline #167 Not Applicable · Score: 0.0

Guideline #139 Violated High · Score: -23.6

Guideline #150 Adhered Low · Score: 9.9

Guideline #205 Adhered High · Score: 19.7

Guideline #118 Adhered High · Score: 19.7

Guideline #194 Violated High · Score: -19.7

Guideline #192 Violated High · Score: -7.9

Guideline #196 Violated High · Score: -7.9

Guideline #182 Adhered High · Score: 11.8

Guideline #193 Violated High · Score: -11.8

Guideline #161 Violated High · Score: -15.8

Guideline #191 Violated Low · Score: -5.9

Mobile Form Field Usability: 18 guidelines · Score: 114.3

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Guideline #186 Adhered High · Score: 27.6

Guideline #190 Adhered High · Score: 23.6

Guideline #121 Violated High · Score: -19.7

Guideline #183 Not Applicable · Score: 0.0

Guideline #189 Adhered High · Score: 19.7

Guideline #128 Not Applicable · Score: 0.0

Guideline #187 Violated Low · Score: -3.9

Guideline #165 Adhered Low · Score: 3.9

Guideline #181 Not Applicable · Score: 0.0

Guideline #197 Not Applicable · Score: 0.0

Guideline #155 Violated High · Score: -31.5

Guideline #156 Adhered High · Score: 31.5

Guideline #160 Violated High · Score: -27.6

Guideline #157 Adhered High · Score: 23.6

Guideline #145 Adhered High · Score: 23.6

Guideline #171 Adhered High · Score: 19.7

Guideline #184 Adhered High · Score: 15.8

Guideline #220 Adhered High · Score: 7.9

Touch Keyboards: 5 guidelines · Score: 15.8

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Guideline #71 Violated High · Score: -23.6

Guideline #65 Adhered High · Score: 23.6

Guideline #69 Adhered High · Score: 15.8

Guideline #70 Violated High · Score: -7.9

Guideline #66 Adhered High · Score: 7.9

Mobile Validation Errors: 7 guidelines · Score: 67.0

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Guideline #119 Adhered High · Score: 27.6

Guideline #224 Violated High · Score: -31.5

Guideline #226 Adhered High · Score: 23.6

Guideline #225 Adhered High · Score: 19.7

Guideline #223 Adhered High · Score: 15.8

Guideline #227 Adhered High · Score: 11.8

Guideline #175 Not Applicable · Score: 0.0

All 60 sites were benchmarked across the 610 guidelines. During our evaluation, Dell’s e-commerce site adhered to 342 usability guidelines, violated 213, and scored neutral on 87 occasions, while a remaining 34 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Electronics

Overall Dell ranks 58 when comparing their e-commerce UX performance against the 59 other major US e-commerce sites in the benchmark, and ranks 8 in the Electronics industry.