On this page there’s 11 highlights (view in Baymard Premium) outlining what Rakuten are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 973 customer info & address examples.)

The screenshot was taken on March 14, 2012 and depicts Rakuten’s Customer Info & Address. In total, we’ve reviewed 45 of Rakuten’s page designs. To see them all, visit the full Rakuten UX case study.