Also referred to as: Shipping Address, Personal Data, Email Address, Name, Telephone Number
What’s this? Here you’ll find 1018 “Customer Info & Address” full-page screenshots annotated with research-based UX insights, sourced from Baymard’s UX benchmark of 256 e-commerce sites. (Note: this is less than 1% of the full research catalog.)
Customer Information, such as the customer’s name, email address and telephone number is the standard minimum required in e-commerce checkout across different industries. It is frequently combined with a shipping address form, which represents the largest amount of typing the users have to perform during the checkout flow. Therefore, it’s also where most sites have great potential to optimize users’ checkout experience, by reducing and easing typing of address and contact info. The most common severe issue is that 52% of sites neglect to address users’ privacy concerns.
More ‘Shipping Address’ Insights
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